Shufti Launches Geolocation Compliance for iGaming and Sports Betting

LONDON, Sept. 30, 2026 /CourierPR/ -- Shufti, a global identity verification and fraud prevention solution provider, has introduced Geolocation Compliance, a new service designed to address the complex regulatory landscape of the iGaming and sports betting industries. This solution aims to bridge the gap between who a player is and where they are permitted to play, ensuring compliance with jurisdiction-specific rules.

Geolocation Compliance uses device-level, multi-signal location data rather than relying on network-level IP estimates. This approach allows for more precise verification of a player's location, which is crucial given the varying requirements across different jurisdictions. For instance, Pennsylvania mandates recurring geolocation checks every five minutes within a mile of the state border, while Michigan employs dynamic geofencing to monitor player location and block unauthorized access. New Jersey and Ontario also have stringent requirements, with New Jersey allowing no wager outside the authorized area and Ontario requiring games to be accessible only within the province.

Shufti's Geolocation Compliance employs distance-to-boundary logic to increase the frequency of location checks as a player approaches a licensing boundary. This adaptive approach ensures that legitimate players near a border can continue their activities without unnecessary friction, while spoofed locations are effectively stopped. The solution also includes features such as jurisdiction-specific geofencing, device-level multi-signal location intelligence, and continuous session verification.

In addition to geolocation, Shufti's fraud prevention stack uses behavioral fingerprinting to detect account takeover and multi-accounting. More than 2,000 businesses across financial services, iGaming, forex, healthcare, and digital platforms trust Shufti for customer onboarding and risk assessment across more than 240 countries and territories.

Shufti Geolocation Compliance is now available to licensed and pre-launch operators across the US and other regulated markets, including iGaming, sports betting, iLottery, sweepstakes, and lottery courier. Current deployments include Arizona, Ontario, and Brazil. The service is designed for operators serving multiple markets, providing jurisdiction-specific geofencing configurations, separate location vendors, and fragmented records. Shufti's lightweight deployment model requires no app download or browser plugin, making it easy for operators to integrate into their existing workflows.