Seoul Sauce 1991 Enters Amazon Top 100 Best Sellers List

NY, UNITED STATES, October 28, 2026 /CourierPR/ -- Seoul Sauce 1991, a Korean fusion table sauce brand, has achieved a significant milestone by entering Amazon's Top 100 Best Sellers list in the Chile Paste category. This accomplishment, just over a year after the brand's launch in September 2025, marks an early U.S. e-commerce milestone for the company. The brand, operated by SAUCECO Co., Ltd., was established in South Korea in 2022 and launched its first product, the Mala Gochujang Sauce, in the U.S. market in September 2025.

The Mala Gochujang Sauce combines the savory, spicy flavor of Korean gochujang with the distinctive aromatic heat of Sichuan peppercorns, creating a fusion sauce designed to complement a wide variety of international cuisines. Seoul Sauce 1991 currently offers five flavors: Original, Truffle, Carbo, Mala, and Hot Curry. The brand is positioning itself within the broader global condiments market, focusing on versatility, convenience, and distinctive flavors. Seoul Sauce 1991 has established sales channels through Amazon, Walmart Marketplace, and TikTok Shop, while actively pursuing partnerships with distributors and mainstream retailers.

In October 2026, Seoul Sauce 1991 participated in the KOOM Festival in Manhattan, New York, where more than 3,000 visitors sampled its products over five days. The brand also engaged with consumers and potential distribution partners at the Korea Expo in Los Angeles. To further strengthen its U.S. brand presence, Seoul Sauce 1991 launched a digital advertising campaign in New York City's Times Square in October.

Seoul Sauce 1991's long-term ambition is to become a globally recognized table sauce brand, bringing Korean-inspired flavors into mainstream dining occasions across different cultures. The company is expanding beyond specialty Korean grocery channels into broader retail environments, with mainstream U.S. retailers among its long-term distribution targets. The brand's entry into Amazon's Chile Paste Top 100 represents an early milestone in its efforts to reach American consumers through digital commerce. Amazon category rankings fluctuate over time and do not represent overall marketplace sales rankings.

These initiatives reflect the company's strategy of combining direct consumer engagement, e-commerce expansion, and business-to-business distribution development. Seoul Sauce 1991's vision extends beyond traditional Korean cuisine, aiming to transform Korean-inspired flavors into versatile table sauces that consumers can enjoy with their favorite everyday foods.