Searchbloom Expands MERIT Framework with 15-Chapter AI SEO Playbook

Searchbloom, a search marketing agency based in South Jordan, Utah, has expanded its MERIT Framework into a comprehensive free AI SEO playbook. The playbook, which builds on the strategic whitepaper first published by Searchbloom in October 2025, now includes 15 operational chapters under the five pillars of its MERIT Framework: Mentions, Evidence, Relevance, Inclusion, and Transformation.

Cody C. Jensen, CEO and Founder of Searchbloom, emphasized the importance of the new guide.

The Evidence section of the playbook, for instance, introduces two methods for measuring information gain. The first, Information Gain Density, counts distinct, original, attributable insights. The second, Information Gain Score, measures a page against the top 10 organic search results using cosine similarity and a 13-grade letter scale.

The guide, which is available without registration, includes a glossary, source library, and companion templates. It covers all five pillars of the MERIT Framework, providing marketing teams with operational guidance and measurement methods. According to Jensen, the playbook is designed to help teams understand and implement AI SEO strategies effectively.

The full AI SEO playbook is available at searchbloom.com/ai-seo. The company helps brands grow through SEO, AI search optimization, paid search, conversion rate optimization, and web development.