Schleich Appoints New CEO for Growth Leadership

MUNICH, Sept. 30, 2026 /CourierPR/ -- Schleich, the internationally renowned brand for authentic, detailed figurines and imaginative play, today announced that David Albert will become Chief Executive Officer of the company effective January 1, 2027. The appointment reflects Schleich’s commitment to continuity, strong leadership, and the further execution of its long-term growth strategy. Albert, who has been with the company for 12 years, currently serves as President North America, where he has successfully led the company’s second-largest market and contributed significantly to Schleich’s international growth and transformation. Before joining Schleich in 2019, Albert held various leadership positions across the organization, including his current role as President North America. Building on the strength and experience of the current team, Schleich remains well-positioned to ensure a seamless transition into its next phase of growth and innovation.

Albert’s tenure with Schleich has been marked by his exceptional leadership, commercial acumen, and deep understanding of the company’s brand, culture, and customers. His experience across multiple functions and geographies makes him uniquely qualified to lead Schleich into its next chapter. The company’s Advisory Board, which has been instrumental in securing Schleich’s future during one of the most challenging periods in the company’s history, extends its sincere and special thanks to Dr. Manfred Ziegler, who successfully steered the company through a complex transformation, achieving financial and operational stabilization. His exceptional expertise, strategic judgment, and relentless dedication were critical in preserving and strengthening the business.

Albert, the incoming CEO, expressed his excitement about the opportunity to lead Schleich into its next phase of growth. Having spent the last 12 years with this remarkable company, he has had the privilege of working alongside passionate colleagues, trusted partners, and dedicated customers around the world. Albert looks forward to building on the strong foundations established over many years and leading the company into its next phase of growth and innovation.

The transition will take place over the coming months to ensure a seamless handover, with Albert officially assuming the role on January 1, 2027. An accomplished industry veteran, Annie Laurie Zomermaand, who currently serves as the Managing Director of Schleich North America, will step into the role of President, North America. Zomermaand has a track record for driving growth at global market leaders, including Lego Group, Leap Frog, and Learning Resources, before joining Schleich in 2019. Building on the strength and experience of the current team, Schleich remains well-positioned to ensure seamless support and continued focus on customers’ success.

Schleich leadership, from left to right, includes Dr. Manfred Ziegler, David Albert, and Annie Laurie Zomermaand.

Schleich is one of Germany’s leading toy manufacturers and one of the world’s most recognized brands for high-quality, detailed, and authentic figurines. Founded by Friedrich Schleich in 1935, the company has long stood for high quality and has inspired generations of children to engage in free play and imaginative storytelling. At the same time, Schleich figurines enjoy a strong reputation among collectors. Today, Schleich figurines and playsets are available in more than 60 countries, underscoring Schleich’s strong international market position. The suitability of Schleich figurines for creative, open-ended play is also scientifically proven: according to a study by the University of Koblenz, 89% of surveyed parents consider them particularly effective in fostering children’s imagination.

As Schleich enters this next chapter, the company remains focused on strengthening its global brand, accelerating innovation, expanding its international presence, and delivering sustainable long-term growth.