Scentbird launches "The Scent of Truth" collection for film adaptation

Ahead of the highly anticipated film adaptation of Colleen Hoover’s psychological thriller, Scentbird has launched an exclusive fragrance collection that lets fans step inside the story through scent. Titled "The Scent of Truth," the collection, which launched four weeks before the film's October 2, 2026 premiere, features a curated set of fragrances inspired by the emotional journeys of the story’s central characters, Verity Crawford and Lowen Ashleigh.

Verity, the bestselling character from the book, has captivated readers since its release, with over three million copies sold. The film adaptation stars Anne Hathaway as Verity Crawford, Dakota Johnson as Lowen Ashleigh, and Josh Hartnett as Jeremy Crawford. Scentbird’s collaboration with Amazon MGM Studios translates the book’s signature themes of mystery, obsession, and romance into a wearable sensory experience, giving fans a new way to engage with the story.

"The Scent of Truth" collection invites fans to explore the essence of each character. According to Scentbird, Verity's fragrances are dark, magnetic, and calculated, mirroring her complex and seductive personality. Each fragrance carries a provocative presence and intrigue, symbolizing the seduction and danger beneath her surface. In contrast, Lowen's fragrances are grounded and quietly fierce, unfolding into something intimate and captivating. They embrace a subtlety that lingers long after it settles in, reflecting the character's quiet strength.

Fans can shop by character and find the fragrance that matches their side of the story through a dedicated digital experience on Scentbird’s website. The full collection is available at standard subscription pricing at https://www.scentbird.com/pr/verity.

Elena Lécué, Chief Marketing Officer at Scentbird, explained, "Scentbird exists to help people find scent that feels like them, and great storytelling gives us some of the richest characters to draw inspiration from. Verity and Lowen are such distinct, nuanced women, and we wanted our fragrance experts to honor that complexity. This collection lets fans choose which side of the story speaks to them and carry that with them, taking the feelings a story stirs up on screen and turning them into something you can actually live in, long after the credits roll, which is what Scentbird does best."

To celebrate the launch, Scentbird hosted an intimate dinner for top-tier media one week before the collection’s debut at Raines Law Room in New York City. The event reimagined the traditional press dinner as an immersive literary experience, blurring the line between book club and luxury dining. The evening featured fragrance, conversation, and an elevated, book club-inspired atmosphere drawn from the film, with every detail, from the table scape to the scents on the table, reflecting the personalities of Verity and Lowen.

Scentbird, known for its leading fragrance discovery platform, offers subscribers access to hundreds of designer and niche fragrances through monthly subscriptions and exclusive limited-edition collections. By combining storytelling, culture, and self-expression, Scentbird empowers its community to explore and personalize fragrance like never before.