Saunders Real Estate Names Alexandra Berkezchuk as Marketing Director

LAKELAND, FL, UNITED STATES, October 19, 2026 /CourierPR/ -- Saunders Real Estate, a leading land and commercial real estate brokerage with over 30 years of experience, has appointed Alexandra "Alex" Ferraro Berkezchuk as its new Marketing Director. The move aims to bolster the firm's presence in the Southeast and Midwest, leveraging Berkezchuk's extensive background in real estate marketing and brand strategy.

Berkezchuk brings a wealth of experience to Saunders, having most recently served as Executive Vice President of Marketing at Vest Residential. At Vest, she managed enterprise marketing and customer experience strategy for a 17,000-unit multifamily property management platform across the Southeast. Her tenure included overseeing a six-person marketing team, spearheading a company-wide rebrand following a merger, and contributing to new business development efforts. During her time at Vest Residential, she also increased website traffic by 91%.

Prior to Vest Residential, Berkezchuk held the position of Regional Marketing Director at Camden Property Trust, where she oversaw marketing initiatives across Florida markets, including Tampa, Orlando, Miami, and Fort Lauderdale. She also served as Director of Marketing at Bolt Data, a Salesforce-focused software and consulting company, where she led a post-merger rebrand and website redesign that increased website traffic by 91%.

In her new role at Saunders, Berkezchuk will leverage her expertise to enhance the firm's marketing operations and strengthen how its advisors connect with landowners, buyers, and investors.

Berkezchuk's appointment underscores Saunders' commitment to growth and innovation in the real estate market. With her strategic marketing experience and leadership, she is poised to help Saunders continue to thrive and expand its market presence. Her expertise in marketing technology, customer experience, and team development will be instrumental in achieving these goals.

Berkezchuk holds a Master of Arts in Advertising and Creative Direction from the University of Texas at Austin, where she graduated magna cum laude, and a Bachelor of Arts in Advertising and Graphic Design from the University of South Carolina, where she graduated summa cum laude.