SAS Named Leader in Decision Intelligence Platforms by IDC

CARY, N.C., Sept. 28, 2026 /CourierPR/ -- SAS, a global leader in data and AI, has been named a Leader in the IDC MarketScape: Worldwide Decision Intelligence Platforms 2026 Vendor Assessment. The IDC MarketScape vendor assessment model provides a competitive overview of technology and service suppliers in a given market, utilizing a rigorous scoring methodology based on both qualitative and quantitative criteria. This results in a single graphical illustration of each vendor's position within a given market, offering technology buyers a comprehensive 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

The IDC MarketScape highlights SAS's Intelligent Decisioning platform as a cloud-native, cloud-agnostic solution built on the flagship SAS Viya platform. This platform combines data, AI models, business rules, and analytics into governed decision flows that can be deployed and continuously approved at enterprise scale. The decision capabilities of SAS Intelligent Decisioning can be deployed across cloud, hybrid, and on-premises environments with the same centralized governance and decision logic.

SAS Intelligent Decisioning is designed to provide organizations with decision logic that is explainable, auditable, and defensible to regulators. As leaders and practitioners determine when and where to give AI greater autonomy in decision-making, ensuring that an agent's chain of logic is transparent and understandable to humans is increasingly important. The IDC MarketScape underscores the platform's strengths in hybrid decisioning architecture, governance and explainability, entity resolution and graph analytics, and its ability to support decision logic across multiple deployment environments.

SAS Intelligent Decisioning is currently in use across various industries. In banking, S-Bank and VietCredit are using the platform to accelerate accurate and reliable loan processing and modernize credit scoring. At Gjensidige Baltics, SAS Intelligent Decisioning powers smarter, real-time insurance claim fraud evaluation. Telekom Srbija is using the platform to execute real-time marketing personalization based on customer behavior and context, while Georgia-Pacific is utilizing it to make faster decisions, streamline operations, and achieve exponential leaps in productivity.

SAS's Intelligent Decisioning platform is a testament to the company's commitment to delivering software that drives meaningful impact, incorporating deep industry expertise, transparency, and governance. The platform's governance layer includes end-to-end data-to-decision lineage, versioned audit trails, and model cards documenting bias and sensitivity analysis, providing regulated organizations with documentation readily available for compliance review.

SAS's Intelligent Decisioning platform is a key part of the company's broader strategy to help organizations make confident decisions with AI they can trust. The platform's hybrid decisioning architecture enables the combination of deterministic rules, predictive and prescriptive models, and generative AI within one governed flow, allowing the same logic to run in subsecond real-time or high-volume batch without duplicate coding. This ensures that decision logic established once can be used across various deployment environments, including cloud, on-premises, and edge deployments.

The IDC MarketScape vendor assessment model provides a competitive overview of technology and service suppliers in the market, utilizing a rigorous scoring methodology based on both qualitative and quantitative criteria. This results in a single graphical illustration of each vendor's position within a given market, offering technology buyers a comprehensive 360-degree assessment of the strengths and weaknesses of current and prospective vendors. SAS's Intelligent Decisioning platform is a key part of the company's broader strategy to help organizations make confident decisions with AI they can trust.