Saratoga® Spring Water Launches Capsule Collection with Public School New York

Saratoga® Spring Water, a historic brand founded in 1872, has teamed up with Public School New York, a renowned fashion house, to launch a limited-edition capsule collection that brings together their shared passion for New York City culture and innovation. The collection, unveiled during New York Fashion Week in February, is designed to elevate everyday items into extraordinary statements, reflecting both brands' commitment to creativity and quality.

The capsule collection includes three distinct pieces: 1. Leather Lanyard Bottle Bag: A statement piece hand-cut and crafted to hold a 12 fl-oz glass bottle of Saratoga® Spring Water, embodying the perfect fusion of functionality and style. 2. Saratoga® x Public School T-Shirt & Cassette Tape Pack: A nostalgic nod to the city’s sounds and experiences, featuring a classic PSNY Rivington T-shirt paired with a unique cassette tape that captures the soundtrack of New York, complete with sounds of the subway and street. 3. Pop Up Tote: A canvas tote bag with a Saratoga® Signature Blue leather strap, adorned with the collaboration’s iconic imagery, designed to be both practical and visually striking.

The partnership extends beyond just the collection, with proceeds from the sale of each item benefiting the High School of Fashion Industries (HSFI), a public school that has been preparing students for careers in fashion, art, design, and business for over 100 years. HSFI serves approximately 1,475 students from all five boroughs, with a focus on diversity and inclusivity, ensuring that the next generation of creative talent is supported.

The collection is available to purchase online at Saratoga®'s official website, and a special pop-up event is set to take place at Iconic Magazines in the Bowery, transforming the space into a Saratoga® Signature Blue world. Attendees will have the opportunity to score limited-edition pieces or exclusive prizes, further highlighting the immersive nature of the collaboration.

Kheri Tillman, Chief Marketing Officer of Primo Brands, the parent company of Saratoga® Spring Water, stated, "We're both proudly New York, and we're unafraid to push our vision and creativity into unexpected places. The Saratoga® x Public School New York collection is more than water and it's more than apparel, it's a statement about when and where the everyday can be elevated to extraordinary heights."

Dao-Yi Chow and Maxwell Osborne, the designers behind Public School New York, expressed, "We're not just from New York, we're OF New York, we draw inspiration from the richness of this city and the wild juxtaposition of people and experiences that make this city unique. Fashion is just one part of the world we have created with Public School New York, and that's what we love about this partnership with Saratoga®, they're a kindred spirit in that, just like us, they're never going to be just one thing."

The partnership marks a significant milestone for both brands, reflecting their shared commitment to elevating the everyday and fostering a sense of community. As Saratoga® Spring Water continues to see growth across retail, food service channels, and social media engagement, this collaboration is set to further cement its position as a brand that not only quenches thirst but also enriches the cultural landscape of New York City.