Sanrio's Hello Kitty Returns to Macy's Thanksgiving Day Parade with New Balloon and Capsule Collection
News related to:Sanrio · 1 min read
LOS ANGELES, Oct. 13, 2026 /CourierPR/ -- Sanrio and Macy's are marking the 100th Macy's Thanksgiving Day Parade with a special appearance by Hello Kitty and a new product collection. The beloved character, created in 1974, will make a "must see-Parade return" this year, carrying a vibrant red apple as a playful nod to the "Big Apple."
The partnership between Sanrio and Macy's includes a brand-new giant Hello Kitty balloon for the parade. This balloon, featuring Hello Kitty holding a red apple, is a charming addition to the 100th anniversary celebration. The balloon will be on display during the parade, which will air live on NBC and Peacock on Thursday, November 26, starting at 8:30 a.m. in all time zones.
To celebrate this milestone, Macy's is launching a 23-piece exclusive capsule collection. The collection, available starting October 15, includes a variety of items such as women's and girl's apparel, Loungefly backpack and bag charms, Kidrobot plush bag charm and pin set, seasonal decor from Blue Sky Clayworks, and more. Each item in the collection features Hello Kitty and Friends balloon-style artwork created exclusively for Macy's.
Sanrio, the global lifestyle brand behind Hello Kitty and many other beloved characters, is excited to bring a piece of Macy's Parade magic into homes across the country.
The collection is available on the Macy's website and will be available in-store at the Macy's Herald Square flagship store in New York starting October 15. Fans can follow the parade and participate in the excitement on social media platforms, using the hashtag #MacysParade.
Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." The company's philosophy, which has served as the inspiration for offering quality products, services, and activities, will be on full display through this collaboration with Macy's. With the collection available in over 130 countries, Sanrio is excited to continue spreading joy and friendship around the world.