Sandbox VR Opens First New York City Location in Times Square

NEW YORK, Oct. 15, 2026 /CourierPR/ -- Sandbox VR, the world's premier destination for location-based virtual reality experiences, is set to open its first New York City location in Times Square on October 23. The 10,324-square-foot venue, located at 777 7th Avenue, will mark the company's 100th location milestone and is strategically positioned within walking distance of Broadway's Theatre District, Rockefeller Center, and Radio City Music Hall.

The new Times Square venue will feature six private VR rooms, two party rooms, and a bar. Each VR room is designed to accommodate up to six guests, who can suit up with headsets, haptic vests, and motion sensors for a fully immersive experience. Players can see and physically interact with one another inside the virtual world, creating a shared adventure that is perfect for friends, families, and co-workers. Guests who book by October 22 can save 20% on all tickets at sandboxvr.com/new-york/times-square.

The venue will offer a selection of 12 exclusive full-body VR experiences, including the newly released Deadwood Origins, the fourth installment in Sandbox VR's fan-favorite Deadwood zombie series. The first three Deadwood titles have sold more than 2.66 million tickets and generated more than $140 million in sales. The lineup also includes Stranger Things: Catalyst and Squid Game Virtuals, developed in collaboration with Netflix; the family-friendly Age of Dinosaurs, created in collaboration with the Natural History Museum, London; and Sandbox VR originals such as Seekers of the Shard: Dragonfire. No previous gaming or virtual reality experience is required.

Sandbox VR currently operates across 100 venues around the globe through a robust franchise and corporate-owned model. The company attracts over 150,000 guests each month and has sold more than 6 million tickets worldwide. With over $70 million raised from investors, including Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners and Craft, Sandbox VR has become a leader in immersive entertainment. The company has been recognized as one of Fast Company's Most Innovative Companies and a two-time honoree on the Inc. 5000 list of America's fastest-growing private companies.