San Diego Spirits Festival Returns with New Sponsors

The 17th Annual San Diego Spirits Festival is set to return to La Jolla, California, from September 26 to 27, 2026, at the Museum of Contemporary Art San Diego. This year, the festival expands its reach with the addition of Fast Moving Consumer Goods (FMCG) and Keg N Bottle as official sponsors.

Spanning two days, the event promises a vibrant blend of premium spirits, innovative cocktails, live music, and culinary delights. Attendees will have the opportunity to explore a wide array of spirits from both established global brands and boutique distilleries. The festival's scenic location offers panoramic views of the Pacific Ocean, creating an unforgettable coastal experience.

Liz Edwards, the Founder and Executive Director of the San Diego Spirits Festival, expressed excitement about the event and the new sponsors. “The San Diego Spirits Festival is about bringing people together to celebrate great spirits, great music, and great energy,” she said. “With the support of Fast Moving Consumer Goods and Keg N Bottle, we are poised to enhance the festival experience and continue our tradition of excellence.”

Sandro Piancone, Founder of FMCG, echoed this sentiment. “We are thrilled to partner with the San Diego Spirits Festival, one of the premier beverage and lifestyle events in the country,” he stated. “The festival aligns with our mission to support innovation and consumer engagement across various industries.”

FMCG, described as a leading “Emerging Spirits Platform,” is known for its services in beverage development, manufacturing, and marketing, including social media marketing and nationwide distribution. Keg N Bottle, also a sponsor, is positioned as a key player in the beverage industry, focusing on the pick, pack, and shipping of spirits to 42 states.

The San Diego Spirits Festival has established itself as a significant event on the West Coast, drawing cocktail enthusiasts, industry professionals, and visitors from across the nation. Its unique combination of premium spirits, entertainment, and coastal ambiance continues to make it a standout event in San Diego’s annual calendar.

With its rich history and continued growth, the 17th Annual San Diego Spirits Festival is set to be an exceptional celebration of craft spirits and coastal culture.