Samuel Adams Launches Front Yard Beer Hall for Oktoberfest Celebrations
Boston, MA – September 1, 2026 (GLOBE NEWSWIRE) — Samuel Adams, the brewer of the top-selling fall seasonal Octoberfest for over three decades, is bringing the festive spirit of Munich’s Oktoberfest to American backyards with its new Front Yard Beer Hall. Starting September 1, consumers can purchase or enter a sweepstakes to win this life-size, inflatable beer hall, allowing them to host their own Oktoberfest celebrations right in their own front yards.
The Front Yard Beer Hall, available for $199 on the Samuel Adams website, features an inflatable structure measuring 10 feet by 13 feet, complete with furniture and a bar. One lucky winner will receive the ultimate Front Yard Beer Hall package, including an oversized version (15 feet by 20 feet) with an inflatable bar, furniture, and Oktoberfest-themed merchandise such as ceramic steins, hats, t-shirts, and can coolers.
Samuel Adams is also launching its legendary Fall Legends Variety Pack, featuring Octoberfest, Jack-O, Harvest Helles, and the new Apple Spice Ale. Octoberfest, the brand’s top-selling fall seasonal, returns with its signature complex caramel and roasty malt notes. The new Apple Spice Ale, exclusive to the Fall Legends Variety Pack, offers a fruited ale with a subtle sweetness and natural flavors reminiscent of a freshly picked apple. Jack-O, a refreshing pumpkin ale, and Harvest Helles, a crisp lager, complete the variety pack, offering distinct flavors for every taste.
“Samuel Adams fans eagerly await the return of Octoberfest as a sign of the fall season,” said Jon London, senior director and head of beer at Boston Beer Company. “This year, we’re taking the experience to the next level with our Front Yard Beer Hall and Fall Legends Variety Pack, providing an authentic Oktoberfest atmosphere right in the comfort of one’s own home.”
In addition to the brewery’s iconic seasonal brews, Samuel Adams is introducing a non-alcoholic version of Octoberfest. The new Non-Alcoholic Octoberfest retains the same rich caramel malt flavor as its traditional counterpart, making it a perfect choice for those who want to celebrate the season without alcohol.
Samuel Adams’ fall lineup is now available in 12-pack and 24-pack sizes, with prices ranging from $15.99 to $29.99 at major U.S. retailers. The non-alcoholic Octoberfest is also available in 6-pack sizes for $10.99 to $11.99.
Availability and Pricing: - 12-pack: $15.99-$17.99 - 24-pack: $27.99-$29.99 (Available now at major U.S. retailers) - Non-Alcoholic Octoberfest: 6-pack $10.99-$11.99 (Available now at major U.S. retailers)