Sahara by Sohan Launches Quiet-Luxury Outerwear with SH-002-DB Jacket
News related to:Sahara by Sohan · 2 min read
(PR.com), Sahara by Sohan, a quiet-luxury outerwear house, opened its soft launch on October 1 with the AW26 private lookbook and the First Forty: forty custom design slots reserved for the house's debut clients.
The debut centers on the SHR-002-DB, a double-breasted cropped leather jacket in deep oxblood. Cut with a peak lapel and a sculpturally darted back, it closes with six shank-back buttons, each an oxblood leather face rimmed in antique brass, and two smaller matching buttons at the cuff. The jacket performs twice: once worn, once removed. Inside, over the heart, a gold poppy is embroidered on satin lining; inside the collar, the words: "IF YOU KNOW YOU KNOW."
Founder Kelvin Stroud calls the gesture the quiet flex, the moment the jacket comes off and the interior does the talking.
The house works in restraint, using a palette of oxblood, bone, charcoal, and dune. No spectacle. Collectors are invited to comment SAHARA on the house's Instagram (@saharabysohan) to receive the private lookbook and join the VIP list.
The soft launch runs from October 1 to October 11, 2026, with the full collection reveal to follow. The debut centers on the SHR-002-DB, a double-breasted cropped leather jacket in deep oxblood. Cut with a peak lapel and a sculpturally darted back, it closes with six shank-back buttons, each an oxblood leather face rimmed in antique brass, and two smaller matching buttons at the cuff. The jacket performs twice: once worn, once removed. Inside, over the heart, a gold poppy is embroidered on satin lining; inside the collar, the words: "IF YOU KNOW YOU KNOW."
Founder Kelvin Stroud calls the gesture the quiet flex, the moment the jacket comes off and the interior does the talking.
The house works in restraint, using a palette of oxblood, bone, charcoal, and dune. No spectacle. Collectors are invited to comment SAHARA on the house's Instagram (@saharabysohan) to receive the private lookbook and join the VIP list. The soft launch runs from October 1 to October 11, 2026, with the full collection reveal to follow.