SafeGuard Privacy Wins AdExchanger Award for Best Privacy Technology Again
News related to:SafeGuard Privacy · 2 min read
NEW YORK, Oct. 3, 2026 /CourierPR/ -- SafeGuard Privacy, a company that specializes in privacy compliance solutions, has once again been recognized for its innovative technology. The firm has won the 2026 AdExchanger Award for Best Privacy Technology, marking its second win in the category and its fourth consecutive year as a finalist. This achievement underscores the company's role in driving the industry towards more standardized and efficient privacy diligence practices.
Founded by Richy Glassberg, who brings over three decades of experience in media, advertising, technology, and privacy, SafeGuard Privacy has become a cornerstone in the digital advertising landscape. The company's technology powers the IAB Diligence Platform, a shared standard for privacy diligence that has transformed the way the industry handles compliance. Additionally, SafeGuard Privacy's tools are integrated into IAB Tech Lab's agentic buying specs, ensuring that privacy diligence is seamlessly incorporated into the buying process.
SafeGuard Privacy's technology addresses the practical challenges faced by companies as advertising technology, data use, and privacy requirements become more complex. The company's flagship product, Privacy Assist™, is a suite of AI tools designed to help compliance and legal teams complete assessments and RFIs faster with transparency and accuracy. This tool significantly reduces the time and effort required for privacy diligence, making it easier for buyers and sellers to accelerate growth while staying ahead of fast-changing privacy risks.
The company's commitment to innovation and standardization is evident in its international expansion. The IAB Diligence Platform has expanded to Europe, working with BVDW and Nexida in Germany to certify the German market. SafeGuard Privacy's platform now serves a thousand companies, including major advertisers, top agency holding companies, and ad tech companies that span the breadth of the industry. This widespread adoption highlights the company's ability to meet the diverse needs of its clients and the evolving landscape of digital advertising.
As the advertising ecosystem continues to evolve, SafeGuard Privacy remains at the forefront of developing software that addresses the complex challenges of privacy compliance. The company's focus on building privacy infrastructure that can keep pace with industry changes ensures that it will continue to play a pivotal role in shaping the future of digital advertising.