Ruth King Launches Hoot & Profit for Better Business Finances
News related to:Financially Fit Business · 2 min read
ATLANTA, Oct. 1, 2026 /CourierPR/ -- Financial expert Ruth King has launched Hoot & Profit, a gamified app designed to help business owners build better financial habits. The app, which King developed after her daughter challenged her to make financial statements fun, is aimed at business owners who find these documents confusing, intimidating, or unpleasant to deal with. King, a longtime financial educator and entrepreneur, has created an app that turns financial education and awareness into a game, making it easier for business owners to pay attention to their financial statements.
The app, Hoot & Profit, encourages users to complete simple activities such as checking their business bank accounts, tracking revenue-producing units, and answering financial questions. Along the way, users earn pellets to feed and grow a virtual owlet, build streaks, and unlock rewards. The idea is to help business owners become comfortable with their financial statements by making it a part of their daily routine.
King, who has been helping business owners understand financial statements, improve profitability, and strengthen cash flow since 1987, has created Hoot & Profit with the belief that many business owners avoid their financial statements because they are uncomfortable with the numbers. She aims to change this by making financial education engaging and accessible.
The app is designed to be used by business owners across industries, but King initially designed it with contractors and service businesses in mind, including HVAC, plumbing, electrical, pool and spa, lawn care, pest control, and other home-service companies.
Hoot & Profit is developed in collaboration with WeGotCode, a Canton, Georgia-based software development company that also developed the technology behind Financially Fit Business. Ruth King worked with the WeGotCode team to translate her financial education concepts, daily activities, question library, and gamification ideas into the Hoot & Profit mobile experience.
Hoot & Profit is available now for Apple and Android devices. The app is designed to help users become more comfortable with their financial statements by making it a part of their daily routine. The goal is to help users realize that their financial statements aren't scary, and that they can understand them by paying attention to them a little bit every day.
King has set an initial goal of having at least 1,000 business owners using Hoot & Profit during its first year. She believes that the numbers in their business are telling them a story every day, and that the key is for them to get into the habit of listening.
Hoot & Profit is a gamified financial habits app created by Ruth King to help business owners become more comfortable and consistent with their business finances. Through quick activities, financial questions, streaks, pellets, virtual owlets, and rewards, the app helps turn financial awareness into an everyday habit.