Rustic MAKA Marks One Year Partnership with AwearMarket During Breast Cancer Awareness Month
News related to:Rustic MAKA · 2 min read
Rustic MAKA, an independently owned Michigan underarm care brand, celebrated its one-year partnership with AwearMarket during Breast Cancer Awareness Month in October 2026. Founded in 2014, Rustic MAKA takes a practical approach to natural personal care, offering aluminum-free and baking soda-free magnesium deodorants and underarm care products designed for real women and real life. Handcrafted and professionally formulated, the products focus on dependable performance, thoughtful formulation, and uncomplicated daily care.
The partnership with AwearMarket, an online wellness marketplace, aligns with Rustic MAKA’s mission to offer consumers straightforward and transparent information about the products they use. Rustic MAKA joined AwearMarket in October 2025, bringing its Michigan-made deodorants and underarm care products to the marketplace.
Rustic MAKA’s deodorants are a standout in the market, as they are aluminum-free and baking soda-free, making them a safer option for consumers. The products are handcrafted and professionally formulated, focusing on dependable performance and uncomplicated daily care.
AwearMarket, co-founded by actor, comedian, and cancer survivor Dave Coulier, was created to make it easier for consumers to discover thoughtfully vetted products and better understand what they are bringing into their homes and putting on their bodies.
The partnership between Rustic MAKA and AwearMarket reflects a shared belief in the importance of staying informed about health and the choices people make every day. As the two brands enter their second year together, they continue to champion greater awareness and thoughtful choices. Rustic MAKA’s commitment to natural and safe personal care products, combined with AwearMarket’s mission to provide transparency and education, makes this partnership a significant milestone in the personal care industry.
Founded in Michigan in 2014, Rustic MAKA takes a practical approach to natural personal care. Its deodorants are aluminum-free and baking soda-free and use magnesium alongside plant- and mineral-based ingredients to provide dependable, long-lasting odor protection. Handcrafted and professionally formulated, the products are designed to fit into everyday life without complicated routines or overblown promises.
AwearMarket brings together independent brands and products selected according to its standards, with a focus on greater transparency and accessible everyday wellness.
The partnership between Rustic MAKA and AwearMarket represents a significant step in the personal care industry, emphasizing the importance of transparency, informed choices, and greater awareness. As both companies continue to grow and evolve, their commitment to providing consumers with safe and effective personal care products remains unwavering.