Rugvista Unveils Woven Stories Collection

MALMÖ, Sweden, Sept. 30, 2026 /CourierPR/ -- Swedish rug company Rugvista has unveiled a new collection called Woven Stories, designed to evoke the sense of a space that has been curated over time. The collection, which will be available on Rugvista’s website from September 30, 2026, features 14 new designs in 21 color variations, each inspired by a blend of historical references and contemporary craftsmanship.

Rugvista’s design team, based in Malmö, has created a unique tapestry of influences, drawing from different periods, materials, and traditions. The collection is characterized by subtle irregularities, faded colors, and tactile surfaces, giving the rugs a sense of history and celebrating the marks left by time and craftsmanship. These designs are intended to reflect the idea that the past continues to shape our present and future living spaces.

The collection includes several standout designs. Fresco, for instance, combines loop and cut pile to create a tactile surface that shifts with the light, offering a dynamic and engaging visual experience. Karima, Fragments, and Reva explore traditional influences through pattern, color, and material, each offering a unique interpretation of the collection’s themes.

To add depth to the collection story, Rugvista has documented the craftsmanship and specialist knowledge behind selected designs in India. The resulting photography and film capture the materials, techniques, and human expertise involved in bringing the rugs to life. This documentation is part of a broader campaign that connects the inspiration behind the collection with the interiors the rugs are designed to complement.

Rugvista, founded in 2005 and headquartered in Malmö, Sweden, is known for its broad and carefully curated assortment of rugs across different styles and price points. Many of its collections are developed by the company’s own design team, complemented by a unique selection of rugs created in close collaboration with long-term manufacturing partners. The company serves customers across Europe with a focus on design, quality, and helping more people find the right rug for their home.

With Woven Stories, Rugvista aims to offer customers a collection that not only enhances their living spaces but also tells a story of time, tradition, and craftsmanship.