Rosica Communications Named Zenith Awards Finalist for Britebound PR Campaign

Rosica Communications, a nonprofit public relations agency, has been named a finalist in the Media Relations category of the 2026 Zenith Awards for its work with Britebound, a leading education nonprofit. The recognition highlights Rosica's efforts to raise awareness of Britebound and leverage its data and executives to build thought leadership in the areas of career exploration, alternative postsecondary pathways, and helping young people be future-ready.

In just 12 months, Rosica generated 160 earned media placements, including 90 national stories that generated 3.6 billion media impressions. This represented a 28.5% increase from the 2.8 billion impressions Rosica generated in the previous year for this client. The agency developed and executed a national media relations and thought leadership program focused on bringing greater attention to career exploration and hands-on learning opportunities beginning in middle school.

The program targeted counselors, parents, educators, and students to better understand the range of education, training, and career pathway resources and data made available by Britebound. Rosica contributed PR insights to the nonprofit's research and identified compelling findings from two primary Britebound surveys. One showed growing interest in trade schools among Gen Z students, while another indicated that parents are becoming more open to trade schools as a pathway for their learners.

The campaign secured 60 national top-tier business and general-interest stories, and 30 national education and human resources trade media stories. Coverage appeared in leading outlets such as Fortune, Newsweek, USA Today, TIME, CNBC, Fast Company, SHRM, The 74, and The Chronicle of Higher Education. Stories communicated Britebound's key messages and directed readers to its research, digital tools, and career education and workforce resources.

A central goal was to elevate Britebound's former President and CEO Jean Eddy as a national thought leader. Each year, Rosica secured dozens of high-profile interviews for Eddy, did all of the publicity around her book "Crisis-Proofing Today's Learners," and landed an earned contributor opportunity for Eddy with Forbes, where she published two unpaid bylined articles per month from January through December in 2025. Rosica also developed and placed opinion articles featuring additional Britebound subject matter experts in various high-profile education and business publications.

Presented by Ragan Communications, the Zenith Awards honor outstanding communications, public relations, and marketing campaigns, teams, and leaders. Winners will be celebrated at the Zenith Awards luncheon in New York City on Nov. 5, 2026. Established in 1980, Rosica Communications specializes in nonprofit PR, education public relations, and animal health PR and communications, building its clients' share of voice and thought leadership presence.