Rooted Web Launches RW iQ Marketing Platform for Small Businesses
News related to:Rooted Web · 2 min read
Rooted Web, a full-service website development and marketing company based in Cape Girardeau, has launched a redesigned website and a new marketing platform called RW iQ. The updates reflect the company's expanded services and aim to provide small and midsize businesses with more affordable ongoing marketing solutions.
Steve Gipson, the director of sales and operations at Rooted Web, explained that the company's new platform, RW iQ, is designed to help small businesses maintain consistent marketing efforts without the high costs typically associated with hiring a full-time marketing employee or retaining an agency for multiple ongoing services.
RW iQ is an AI-assisted platform that allows Rooted Web's marketing team to research, plan, and produce content for clients. Services available through RW iQ include ongoing blog content, social media content, and SEO designed to improve visibility in search engines. The platform also incorporates recommendations generated by large language models such as ChatGPT. According to Gipson, the technology assists Rooted Web's team with research, planning, and production, while the company's marketers remain responsible for strategy, review, and client direction.
The redesigned website, now live at rootedweb.com, introduces an expanded view of the industries and organizations Rooted Web serves, including local government, healthcare, professional services, construction, home services, education, nonprofits, associations, sports organizations, retail, and hospitality. The site provides more information about Rooted Web's website design, digital marketing, and development capabilities while giving prospective clients a clearer path to the services that fit their needs.
Rooted Web, established in 2012, has provided website design and development, SEO, digital marketing, branding, custom software, integrations, and technology services to clients in Southeast Missouri and across the United States. The company now offers RW iQ as part of its expanded service offerings, making ongoing marketing more accessible to small and midsize businesses.
The two launches reflect an evolution that has been taking place behind the scenes at Rooted Web. While website design and development remain at the center of the company's work, its capabilities have grown to include ongoing digital marketing, custom software development, integrations, and practical applications of AI.
The technology behind RW iQ was developed by the Rooted Web development team to help address a common problem among small businesses: they know consistent marketing matters, but hiring an internal marketing employee or retaining an agency for multiple ongoing services can be difficult to justify. Rooted Web uses RW iQ behind the scenes to help its marketing team research, plan, and produce work for clients. Businesses get the service rather than another piece of software they have to learn and manage. Services available through RW iQ include ongoing blog content, social media content, and SEO designed to improve visibility in traditional search engines as well as results and recommendations generated by large language models such as ChatGPT.
The redesigned website is now live at rootedweb.com. Small business owners interested in RW iQ can learn more on the website or by calling 573-381-2400.