Rock-It Surf Launches SHARKGUARD Lineup with Magnetic Shark Deterrent
News related to:Rock-It Surf · 2 min read
OCEAN GROVE, VICTORIA, AUSTRALIA, October 19, 2026 /CourierPR/ -- Rock-It Surf, a US-based soft-top surfboard brand, has launched its SHARKGUARD lineup into the Australian market. This new range of surfboards and bodyboards features a patented integrated magnetic shark deterrent system, designed to provide an extra layer of protection for surfers and bodyboarders.
The SHARKGUARD technology embeds multiple epoxy-coated rare-earth neodymium magnets directly into the foam of each board beneath its HDPE slick bottom. This magnetic array, which includes four magnets in bodyboards and six in surfboards, projects a magnetic field into the surrounding water. The field is intended to overwhelm the Ampullae of Lorenzini, sharks' electroreceptor sensory organs, causing discomfort to the shark without causing harm. This disruption is meant to deter unwanted shark approaches before they become encounters.
According to Rock-It Surf, the SHARKGUARD technology is passive and continuous, built into the board itself. There is no noticeable weight gain, seams, or bumps from this integration. The boards surf just as well as all Rock-It Surf products, and no batteries or recharging are required. The SHARKGUARD lineup also incorporates a visual deterrent: a zebra-stripe pattern on the board's underside, inspired by neurobiological research from the University of Western Australia (2013) suggesting that high-contrast striped patterns deter shark approaches. The dual-layer deterrence, magnetic and visual, reflects Rock-It Surf's commitment to grounding product claims in peer-reviewed science.
The SHARKGUARD technology is designed to address shark encounters in recreational surf zones. Rock-It Surf acknowledges that a full-force ambush strike from a large apex predator, such as a charging great white shark, may not be deterred by magnetic field technology. However, the company argues that the technology meaningfully reduces the risk of an unwanted shark encounter, similar to how wearing a seatbelt reduces the risk of a car accident.
The SHARKGUARD lineup includes a variety of models, including the 42.5" Magic Carpet Bodyboard, 4'10" Chonk, 4'10" Da Wizard, 5'6" Alberto, 6' Rubix, 7' Tiderunner, 8' Joyrider, and 9' Boardwalk. Surf school-specific models are also available. All SHARKGUARD boards are manufactured using environmentally sensitive processes, including marine wooden stringers with epoxy nano-coating, proprietary EPS foam, UV-resistant soft-top material, and a production facility that uses collected rainwater. No harmful dyes, glues, resins, or toxins are used. Every board carries a one-year warranty against manufacturing defects.
The SHARKGUARD lineup is now available nationally in Australia through Rock-It Surf Australia's Shopify store and wholesale partners in New South Wales and Victoria.