Roamate Launches Solo Conversion Layer for Solo Travel Market

ERIE, Pa., Sept. 28, 2026 /CourierPR/ -- Travel technology company Roamate has unveiled the Solo Conversion Layer™, a new B2B2C platform designed to address a significant unconverted demand in the solo travel market. The Solo Conversion Layer™ is designed to intercept solo checkout abandonment across hotels, cruise lines, tour operators, and booking platforms, matching compatible travelers and returning shared demand to the booking funnel.

Roamate's new platform is designed to help travel companies convert solo travelers who may otherwise abandon a booking due to double occupancy pricing or single supplements. The Solo Conversion Layer™ offers a Split Cost path that allows compatible solo travelers to share the cost of inventory already priced for two. This solution gives travel companies another option at the point where solo economics become a barrier to purchase.

Roamate estimates that the solo travel market represents a $360 billion conversion opportunity. The company believes that approximately $120 billion in completed booking value is absorbed annually by solo travelers in shareable travel categories such as hotels and cruises. Roamate's research suggests that another $360 billion in potential solo booking value may be left unconverted, representing a significant opportunity for travel companies.

The Solo Conversion Layer™ is designed to work alongside existing reservation systems, allowing travel companies to integrate the capability without replacing their existing systems. The platform will initially use a traveler-facing Split Cost experience, with the underlying architecture designed to support additional booking channels as travel commerce evolves. Roamate is now seeking hotels, resorts, cruise lines, booking platforms, and tour operators for its initial pilot program.

The Solo Conversion Layer™ is built on a patent-pending, API-first architecture, enabling travel companies to connect to the platform without the need to replace their existing systems. Roamate's full market methodology is available at roamateapp.com/solo-conversion-layer-data. The company is seeking partners for its initial pilot program, with applications now open at www.roamateapp.com/partners.

By connecting two sources of solo demand around inventory already priced for two, travel companies can preserve the economics of the room or cabin while making the cost more accessible to each traveler. This can lead to an increase in occupancy without sacrificing average daily rate (ADR), supporting stronger revenue per available room (RevPAR). The longer-term opportunity is not just shared occupancy, but also better economics for the property and the solo traveler.

Roamate is positioning itself as a key player in the solo travel market, with the Solo Conversion Layer™ offering travel companies a new way to serve and convert demand from one of tourism's fastest-growing segments. The company's two connected platforms, the Roamate app and the Solo Conversion Layer™, give solo travelers more choice and travel companies a new way to serve and convert demand from one of tourism's fastest-growing segments.