RIWI Partners with RedJade to Expand Audience Access in Consumer Research

RIWI Corp. has entered into a strategic partnership with RedJade Sensory Solutions to integrate audience access into RedJade’s research platform. The agreement, which operates under a revenue-sharing model, will allow RedJade’s customers to access RIWI’s audience directly within their existing research workflow.

RedJade Sensory Solutions provides a comprehensive software platform designed for sensory and consumer research, including survey development, participant recruiting, data collection, project management, and real-time analysis. Its technology is used across various industries, such as food and beverage, personal care, household products, healthcare, automotive, travel, hospitality, and financial services.

Under the partnership, RIWI will provide audience and survey respondent access for research conducted through the RedJade platform. This integration will expand RedJade’s ability to provide external audience access directly within its existing research workflow. For RIWI, the agreement represents an additional distribution channel for its audience business, enabling RedJade customers to access RIWI audiences directly within their existing research workflow.

Greg Wong, Chief Executive Officer of RIWI, stated, "This partnership is an important extension of our audience strategy. RedJade already provides its customers with the technology required to design, manage, and analyze consumer research. By integrating RIWI's audience capabilities into that workflow, we can help those customers access respondents when they need to reach beyond their existing panels. Importantly, the model is transaction-based and scalable, allowing RIWI to participate in the resulting revenue as more research is conducted through the RedJade platform using RIWI audiences."

Steve Willis, President of RedJade, added, "Our goal at RedJade is to make it as easy as possible for our customers to execute high-quality sensory and consumer research within a single platform. Integrating RIWI's audience capabilities gives our customers another convenient option for accessing respondents when they need to extend beyond their existing recruiting sources, while keeping the research process within the RedJade workflow."

The partnership is expected to expand the distribution of RIWI’s audience business efficiently while leveraging the established customer relationships and workflows of RedJade. Revenue to RIWI will be transaction-based and tied to actual usage. There is no guaranteed minimum revenue associated with the arrangement, and revenue generated will depend on customer adoption and completed survey activity.

Both companies believe that this partnership will enhance their respective offerings and provide a more comprehensive solution for their customers.