Riverside Natural Foods Returns to Family Ownership After Four Years of Growth
News related to:Riverside Natural Foods Ltd · 1 min read
NEW YORK, Oct. 6, 2026 /CourierPR/ -- Riverside Natural Foods Ltd, the parent company of the popular snacking brand MadeGood, has returned to full family ownership after a successful partnership with Prelude Growth Partners. This marks a significant milestone for the company, which has seen substantial growth over the past four years.
Founded in 2013 by the Fotovat family, MadeGood has emerged as one of North America's largest and fastest-growing better-for-you snacking brands. The company's flagship product, Granola Bites, has been a key driver of its success, accounting for 50% of new consumer discovery. Today, the brand is available in 35,000 U.S. stores nationwide and 40,000 retail doors globally, including major retailers such as Costco, Target, Walmart, Whole Foods, Kroger, Sprouts, and online via Amazon.
The partnership with Prelude Growth Partners, a leading consumer-focused growth private equity firm, began in 2018. Under this collaboration, MadeGood significantly expanded its market presence and product offerings. The Fotovat family selected Prelude Growth for their shared vision for the brand and the company's mission, as well as the firm's deep operating experience across food and consumer businesses.
During the partnership, MadeGood experienced a two-and-a-half-fold increase in net sales. The company also entered new retail partners in the U.S., invested in innovation, and scaled its manufacturing footprint.
Neda Daneshzadeh, Co-Founder and Managing Partner at Prelude Growth Partners, expressed satisfaction with the outcome of the partnership.
The transaction, which returned the company to full family ownership, was completed without disclosing specific financial terms. Riverside Natural Foods Ltd remains committed to its mission of creating a positive, genuine impact on the planet through organic and responsibly sourced ingredients. The company is now poised to continue its legacy as a family business with a long-standing future.
In conclusion, the return to full family ownership signifies a new chapter for Riverside Natural Foods Ltd and MadeGood. With a strong foundation and a dedicated team, the company is well-positioned to continue its growth and innovation in the snacking industry.