Ringana Expands to U.S. with $85 Million Investment in Virginia

ROANOKE, Va., Sept. 24, 2026 /CourierPR/ -- Ringana, an Austrian skincare and life science company with a 30-year history, is set to expand into the United States this November. The company, known for its fresh, plant-based products, will launch in the U.S. as part of its 30th anniversary celebrations.

Founded in 1996 by Andreas Wilfinger and Ulla Wannemacher, Ringana has grown from a small Austrian fresh cosmetics company into a global player with operations in approximately 40 markets. In 2025, the company generated approximately €300 million in revenue. The U.S. expansion is a significant step for Ringana, marking its entry into one of the world's largest and most competitive markets.

Ringana's approach to product development is centered on freshness. The company produces its products in small batches, emphasizes short shelf lives, and formulates without traditional preservatives. This philosophy is reflected in its vegan portfolio, which spans skincare, dietary supplements, and functional life science products. Ringana's commitment to plant-based ingredients, innovation, and efficacy is evident in its product range.

To support its long-term expansion in the U.S., Ringana has announced a $85 million investment over five years in Roanoke, Virginia. The investment will fund the establishment of the company's first U.S. headquarters and a local production and distribution operation. Upon completion, the project is expected to create over 400 jobs, bringing Ringana's products closer to American customers while maintaining its freshness model.

The Roanoke operation will help shorten delivery times for American customers and create a more efficient domestic supply chain. This will enable Ringana to maintain its freshness model as it continues to expand its presence in the U.S. market.

Ringana's headquarters in Styria, Austria, will continue to serve as the foundation of the company's global product development and quality standards. The Austrian headquarters will remain the central research and development, production, shipping, marketing, and international business operations center.

Further details surrounding Ringana's U.S. launch, including initial product availability, will be announced ahead of its November debut. The company's vegan portfolio, which includes skincare, dietary supplements, and functional life science products, will be available in the U.S. market.