Ribbonwire Ranch launches "Dashboard Diaries" campaign

Ribbonwire Ranch, a family-owned producer of organic beef snacks, has launched a unique eight-week campaign, "Dashboard Diaries," to celebrate its first anniversary at Sheetz convenience stores. The initiative, running from August 14 to October 2, aims to engage travelers and reinforce Ribbonwire's commitment to supporting retailers with custom marketing programs.

"We are thrilled to mark our first year at Sheetz with 'Dashboard Diaries,' which aligns perfectly with our vision of enhancing the travel experience," said Chad Schoonover, co-founder and head of ranch operations at Ribbonwire Ranch. "Our goal is to go beyond just placing products on the shelf and to build a connection with our customers."

Ribbonwire Ranch's campaign builds on the insight that convenience stores are integral to the travel experience. According to GSTV research, 45% of consumers purchase snacks and drinks while traveling, and 29% browse during fuel stops. The company designed the campaign to capitalize on these behaviors, inviting drivers to share their road-trip stories and experiences.

Travelers can participate by posting a photo, video, or story on social media using the hashtag #DashboardDiaries. No purchase is necessary. The campaign features several key elements: - Checkout Displays: Custom Ribbonwire counter caddies will showcase single-serve beef sticks in Original, Jalapeño, Honey BBQ, and Sweet & Spicy varieties. - "Fill Your Dashboard" Giveaway: Participants will be entered into a draw to win $500 worth of Ribbonwire beef snacks and branded merchandise. - Stories from the Road: Weekly features will highlight selected entries, bringing the road-trip stories to life. - Community Support: Ribbonwire will donate to Sheetz For the Kidz, supporting children in Sheetz communities.

Consumers can follow @ribbonwireranch on Instagram for updates and more information about the brand. For those interested, the company's website, ribbonwire.com, provides further details.

Founded in 2008 and headquartered in Dalhart, Texas, Ribbonwire Ranch is a family-run operation located on the northern portion of the historic XIT Ranch. The company raises its own cattle, grows its own organic feed, and operates under a vertically integrated model that ensures full traceability from pasture to package. Ribbonwire Ranch transitioned its practices to organic standards in 2015 and now produces a range of USDA Certified Organic and organic beef products.

The "Dashboard Diaries" campaign is part of Ribbonwire Ranch's ongoing efforts to engage with customers and strengthen its presence in the convenience channel. By leveraging the travel experience, the company aims to increase awareness of its fully traceable, high-protein snacks.