Rep Data Expands Research Leadership with New Leadership Roles

NEW ORLEANS, LA, UNITED STATES, October 1, 2026 /CourierPR/ -- Rep Data, the data quality leader for the market research industry, is extending its research leadership across its expanded portfolio of businesses, technologies, and services. The company has appointed Steven Snell as its new Chief Research Officer, who will now oversee broader responsibilities across the company’s acquired businesses, including ReDem, SightX, and OWL Solutions. These acquisitions have added in-survey data cleaning, research technology, and research services to Rep Data’s existing offerings, bringing a broader set of capabilities together as part of the company’s quality-first insights engine.

Jay Popovich has been named Senior Vice President of Sales, strengthening the company’s commercial leadership as it brings its broader portfolio of research technology and services to market. Popovich has more than 20 years of experience in market research and research technology, most recently serving as Chief Revenue Officer at Panoplai. He previously spent seven years at Lucid (Cint), including as Executive Director, Platforms.

The company’s recent acquisitions have significantly expanded its capabilities, enabling Rep Data to provide a quality-first approach to research. Snell, the Chief Research Officer, has led Rep Data’s research practice since joining the company, focusing on research methodology, data quality, and research-on-research, examining the factors that affect the reliability of survey data. Under his leadership, Rep Data has added an incredible range of technology, research expertise, and talent, including in-survey data cleaning, research technology, and research services.

Rep Data helps organizations make confident decisions through trustworthy research. By combining purpose-built technology with expert services across research design, expert survey programming, quality data collection, advanced fraud prevention, and analysis into one seamless workflow, Rep Data connects the workflow from end to end. The result is faster execution, higher-quality data, and more reliable insights. More than 750 organizations, including market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, communications agencies, and public relations firms, rely on Rep Data to power research they can trust.

Popovich, the new Senior Vice President of Sales, has a wealth of experience in market research and research technology. His background at Panoplai and Lucid (Cint) has equipped him with the skills needed to strengthen Rep Data’s commercial leadership as it brings its broader portfolio of research technology and services to market. His extensive experience in sales and revenue management will be invaluable as Rep Data continues to expand its offerings and deepen its market presence.

Rep Data’s recent acquisitions have brought a range of new capabilities to the company, including in-survey data cleaning, research technology, and research services. These acquisitions have enabled Rep Data to provide a quality-first approach to research, helping organizations make confident decisions through trustworthy research. With the addition of Popovich as Senior Vice President of Sales, Rep Data is well-positioned to continue its growth and expand its market reach.