Relatable Teams Up with NFL for New Plush Football Line

NEW YORK, Relatable, the entertainment company known for its playful and comforting products, has taken its Emotional Support Pals® brand to new heights by launching a collaboration with the National Football League (NFL). The new collection features officially licensed plush footballs from 12 fan-favorite NFL teams, marking a significant expansion into the sports category.

"Partnering with the NFL is a major milestone for us," said Karen Branson, Chief Commercial Officer at Relatable. "This collaboration not only brings the familiar, comforting personality of Emotional Support Pals® to NFL fans but also represents a new frontier for our brand."

The new collection includes five adorable, removable plush footballs, each decked out in team colors, and packaged in a plush football field basket. The lineup spans 12 NFL teams, including the San Francisco 49ers, Chicago Bears, Dallas Cowboys, Detroit Lions, Green Bay Packers, Kansas City Chiefs, Las Vegas Raiders, New England Patriots, Philadelphia Eagles, Pittsburgh Steelers, Buffalo Bills, and Denver Broncos. These plush footballs are designed to be displayed, gifted, or held close during game day, providing a fun and supportive way for fans to show their team spirit.

"We're excited to bring the concept of Emotional Support Pals® to a whole new audience," Branson added. "Our goal is to continue finding fun, unexpected ways to grow the brand and bring comfort and humor to the moments that matter most."

The NFL-themed plushies will be available for preorder on Amazon starting September 1, 2026, at a price of $17.99 per set. Relatable, founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, has steadily expanded its product offerings beyond plush toys into games, entertainment, and now sports collectibles. The company's lineup includes popular titles like What Do You Meme?, Emotional Support Pals, and Cows in Space, a 2025 Toy of the Year finalist for Game of the Year.

"We're thrilled to see the Emotional Support Pals® brand continue to grow and reach new audiences," said Ballas, co-founder of Relatable. "Our mission is to bring more laughter, connection, and comfort into everyday life, and this new collaboration with the NFL is a step toward achieving that goal."

Relatable products can be found at major retailers like Walmart, Target, and Amazon, and the company encourages fans to follow them on social media for the latest updates and behind-the-scenes content.