Red Fish Rue Fish Re-Releases Popular Exposure Coin® Design in Bronze
News related to:Red Fish Rue Fish · 2 min read
ALEXANDRIA, VA, UNITED STATES, October 22, 2026 /CourierPR/ -- Red Fish Rue Fish, an Alexandria, Virginia-based craft studio, is re-releasing one of its most popular designs from the Exposure Coin® collection in bronze. The re-release, which marks the first time a coin in the collection has been struck outside the Red Fish Rue Fish shop, is a collaboration with Shire Post Mint and will be available on October 14.
Launched in 2019, The Exposure Coin® collection currently features six designs, with more planned. The coins offer a humorous take on the expectation that creative professionals should accept exposure as payment for their work, serving as a physical reminder of the value of their time and expertise.
The collaboration with Shire Post Mint brings one of the collection's most popular designs back in bronze. Unlike the previous coins in the collection, which were struck in the Red Fish Rue Fish shop, this release was produced through the partnership with Shire Post Mint. Founded in 2013, Red Fish Rue Fish specializes in handcrafted souvenirs, tokens, and customizable gifts that help people create meaningful connections. Its most popular items include custom cuff bracelets, pocket tokens, and The Exposure Coin®. The studio works with individuals, small businesses, events, and nonprofit organizations, including the Alexandria Jaycees, Crayon Collection, Blerdcon, and local school productions.
Red Fish Rue Fish currently operates online, with Byrd occasionally vending at public and private events. She is scheduled to participate as a vendor at MAGFest in January 2027. The business name itself comes from a personal memory. When Byrd's son was very young, she would purposely mix up the words of a book while reading to him, making him laugh. The experience became a fun family memory and eventually inspired the name Red Fish Rue Fish. Byrd jokes that business coaches might not approve of her naming strategy, but she has no regrets.
The bronze re-release and other designs in The Exposure Coin® collection are available through the Red Fish Rue Fish online shop. Customers can receive 10% off The Exposure Coin® collection with code EXPOSURE2610 through December 31, 2026, while supplies last.