Rally House Opens New Store in Greenfield, Wisconsin
News related to:Rally House · 2 min read
GREENFIELD, Wis., Oct. 01, 2026 /CourierPR/ -- Rally House, a leading specialty retailer of officially licensed sports apparel, gifts, and locally inspired merchandise, has opened its newest Wisconsin location at 84South in Greenfield. The new store, located at 8490 Sura Lane, officially opened its doors on Friday, October 2, bringing a wide range of team merchandise to a highly visible location just minutes from American Family Field.
The new Rally House is positioned to serve Brewers fans throughout Greenfield and the surrounding Milwaukee-area communities. The store offers a strong assortment of merchandise representing Wisconsin’s favorite professional and collegiate teams, including the Milwaukee Brewers, Green Bay Packers, Milwaukee Bucks, Milwaukee Admirals, and Wisconsin Timber Rattlers, as well as the Wisconsin Badgers, Marquette Golden Eagles, and UW-Milwaukee Panthers. Fans can shop for officially licensed apparel, hats, accessories, home décor, and gifts for game days, seasons, and everyday team pride.
To celebrate the opening, Rally House hosted a grand opening weekend from Friday, October 2, through Sunday, October 4. The celebration began with a ribbon cutting ceremony at 10 a.m. on Friday, followed by a Red Hanger Hunt, where shoppers could find a red hanger hidden throughout the store and receive a $50 Rally House gift card. Ten winners were selected each day from Friday through Sunday.
On Saturday, a free face painter was at Rally House to help fans get game-day ready before heading to American Family Field for the Brewers game. The store is located directly at the I-894/84th Street interchange, 84South, providing a prominent location serving Milwaukee’s southwest suburbs and surrounding communities. The center benefits from nearly half a mile of unobstructed interstate visibility, with approximately 124,000 vehicles traveling daily along Hwy 43/I-894 and more than 20,000 vehicles per day on S. 76th Street. The center also offers convenient access from I-894, Layton Avenue, 84th Street, and Forest Home Avenue.
Rally House joins an established lineup of national retailers at 84South, including Wisconsin-headquartered Kohl’s, Fresh Thyme, Ross, Marshalls, Ulta, Total Wine & More, and Five Below. The Greenfield location expands Rally House’s presence in Wisconsin and gives local fans access to an assortment of officially licensed merchandise for Wisconsin’s professional and collegiate teams, along with locally inspired apparel, gifts, and other Wisconsin-themed products.
The new Rally House at 84South is now open and ready to welcome Milwaukee-area sports fans. Customers can explore the full range of products online at www.rallyhouse.com and stay connected through Facebook, Instagram, TikTok, and X for the latest updates and promotions. For those interested in joining the Rally House team, career opportunities are available on the company’s website.
Rally House operates more than 320 locations across 30 states, making it a familiar name to many sports fans. The company’s expansion into Greenfield is part of its ongoing efforts to serve fans throughout the Milwaukee area and provide them with the gear they need for game days and beyond.