RackZone Wins B2B Ecommerce Award
News related to:RackZone · 3 min read
RackZone, an Irish supplier of shelving, pallet racking, material handling equipment, and storage solutions, has been honored with the B2B eCommerce Website of the Year award at the 2026 Irish eCommerce Awards in Dublin. The company received the prestigious accolade for transforming its online presence to provide a superior ecommerce experience for its business customers.
The B2B eCommerce Website of the Year category recognizes businesses that excel in delivering an outstanding ecommerce experience for business customers, including how effectively their websites meet customer needs and contribute to commercial performance. RackZone's website has been specifically designed to address the complexities of purchasing technical products online, such as shelving, pallet racking, and workplace storage solutions.
RackZone's website has undergone significant development since its move from Magento 2 to Shopify in February 2026. The company has focused on simplifying the purchasing process for customers, making it easier for them to research, configure, and purchase products. This includes providing clearer stock and delivery information, as well as developing interactive tools that allow customers to plan and configure products according to their specific requirements.
One of RackZone's key tools is the Pallet Racking Configurator, which enables customers to create a racking system based on their specific needs. Customers can adjust elements such as bay dimensions and beam levels, and review the resulting configuration before purchasing or seeking further advice. The company has also developed similar tools for other areas of its business, including longspan shelving, office layouts, flooring, and modular workstations.
RackZone's approach has been to bring more information, configuration, and decision-making tools directly into the ecommerce experience while retaining access to specialist advice for customers who require additional support. This has resulted in a website capable of serving both those who want to complete their entire purchase online and those who require a more consultative buying journey.
The award at the 2026 Irish eCommerce Awards marks an important milestone in RackZone's continued development as an ecommerce business. The company has focused on solving practical purchasing challenges, such as simplifying the configuration of complex shelving systems and making it easier for customers to find and purchase products through search.
RackZone's award reflects a wider shift in expectations surrounding B2B ecommerce. Business customers increasingly expect the convenience they experience when shopping online as consumers, even when purchasing significantly more technical products. For specialist B2B retailers, this creates a different challenge. The products themselves cannot always be simplified, but the process of understanding and purchasing them can be.
RackZone's strategy has been to bring more information and decision-making tools directly into the ecommerce experience while retaining access to specialist advice for customers who need additional support. The result is a website that can serve customers who want to complete their entire purchase online alongside those who require a more consultative buying journey.
RackZone is an Irish supplier of shelving, pallet racking, material handling equipment, and storage solutions for businesses and consumers.
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