Quad’s Betty and Rise Win Jay Chiat Award for CLR Brands Campaign

SUSSEX, Wis., Oct. 6, 2026 /CourierPR/ -- Quad’s creative and media agencies, Betty and Rise, have won a 2026 4As Jay Chiat 'Silver' Award for their “So Clean. So Hot.” campaign for CLR Brands. The campaign, inspired by the insight that 61% of the target audience say they’re turned on when their partner cleans, has transformed household chores into an act of connection, making CLR part of a cultural conversation.

The campaign has yielded impressive results. Over the “So Clean. So Hot.” campaign period, CLR sales increased 20% year over year. Sales at a key retailer rose 45%, and sales doubled with another e-commerce partner. The brand recorded six consecutive quarters (and counting) of sales growth.

This win and the campaign’s results reflect the complementary strengths of the two agencies in action. Betty develops and produces breakthrough creative campaigns, while Rise uses data-informed media planning, strategy, and execution to turn real audience connections into measurable growth.

Quad, a marketing experience company, employs approximately 10,000 people in 10 countries and serves approximately 2,100 clients, including industry-leading blue-chip companies. The company’s full-service media agency, Rise, and creative agency, Betty, are part of its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production, and media solutions across online and offline channels.

The recognition comes as marketers face growing pressure to prove that brand building powers business performance, and as established brands work to keep earning fleeting consumer attention. This campaign shows how a clear strategic idea, paired with audience-centric media, can address both concerns. The “So Clean. So Hot.” campaign has already earned earlier accolades, including a Bronze Effie Award for Betty and recognition for Rise as a contributor for its leadership of the integrated media plan.

The Brand Transformation Strategy honor recognizes how Quad’s creative and media agencies help clients build brand relevance and drive meaningful business outcomes. The award builds on the campaign’s earlier accolades, underscoring the effectiveness of the combined efforts of Betty and Rise. The success of the campaign and the award reflect the company’s commitment to innovative and effective marketing strategies.