Predactiv Introduces Predactiv People Model for Understanding Human Behavior
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PALO ALTO, Calif., Sept. 30, 2026 /CourierPR/ -- Predactiv, a data and technology company, has introduced the Predactiv People Model, a new class of AI foundation model designed to understand human behavior. Unlike traditional language models that learn from text, the Predactiv People Model is trained on a vast independent behavioral dataset from the open web, making it the first of its kind available to marketers.
According to Huanjin Chen, Chief Technology Officer at Predactiv, the model connects behaviors such as shopping habits and brand affinities to psychographic profiles, providing a more stable and predictive layer of intelligence.
The Predactiv People Model uses a hierarchical architecture inspired by the organization of human memory. It combines an event model that reads individual actions, a behavior model that finds patterns within each type of activity, and a psychographic model that connects these behaviors into a single picture of the person. Each layer learns from the others, allowing the model to infer how a person is likely to behave in one setting based on what it knows about them in another.
"This is a new category of AI model," said Dana Hayes Jr., CEO of Predactiv.
The Predactiv People Model is now available through The Predactiv Data Platform, Platform API, and MCP Server. It powers the platform and is accessible through the Predactiv Platform API and the Predactiv MCP Server, which lets teams build, size, and activate audiences from inside AI tools like ChatGPT and Claude.
Predactiv will be at Advertising Week New York from October 5 to 8, 2026. The company will host a panel session on October 5 at 4:10 pm on the Tech Stage, featuring Michael Gorman and leaders from Yahoo DSP, Nexxen, and Madhive.
Predactiv has built the Predactiv People Model on one of the largest independent behavioral datasets on the open web, spanning 3 million domains and 65 billion events. The company has been developing behavioral data and AI for nearly two decades through ShareThis, a Predactiv company whose technology provides signals across more than 3 million domains and 65 billion events. Predactiv is based in Palo Alto, California.