Piri Piri Launches First Food Truck in Montreal

MONTRÉAL, Sept. 21, 2026 /CourierPR/ -- Piri Piri, a growing Portuguese rotisserie brand, has announced the launch of its first-ever food truck at Premium Outlets Montréal in Mirabel, a move that underscores the restaurant group's continued expansion strategy. The launch comes as Piri Piri reaches 17 locations, with additional openings planned across Quebec and Ontario. The food truck, which introduces a new format for the brand, will allow Piri Piri to bring its Portuguese-inspired menu to customers outside of the traditional restaurant environment, while establishing a presence at one of the region's major shopping destinations.

The food truck is owned and operated by Nirdesh Naurdh, an experienced Piri Piri franchise partner who already operates two restaurants within the network in Saint-Eustache and Dollard-des-Ormeaux. The new Mirabel operation represents more than just a new location; it provides Piri Piri with an opportunity to explore a different format for the brand and reach customers in new environments.

Piri Piri, which currently operates 17 locations, is preparing for three additional restaurant openings, including at the Montreal Eaton Centre, Carrefour Laval, and Place d'Orléans in Ottawa. The introduction of the food truck format, combined with the new openings, represents the next phase of Piri Piri's expansion strategy, combining growth in major retail destinations with new opportunities to introduce the brand to a broader customer base.

The new Mirabel operation is a testament to Piri Piri's commitment to expanding its reach and engaging with customers in innovative ways. The food truck will serve as a bridge between the traditional restaurant environment and the bustling shopping district, allowing Piri Piri to tap into a new audience and further solidify its presence in the region. The launch of the food truck is part of a larger strategy to diversify the brand's offerings and ensure its continued success in the competitive restaurant market.

Piri Piri's decision to introduce a food truck comes at a time of significant development for the restaurant group. The brand is poised for further growth and is well-positioned to continue its expansion strategy, leveraging both traditional and innovative formats to reach new customers and establish a strong presence in the region. The introduction of the food truck is a strategic move that aligns with Piri Piri's growth objectives and underscores its commitment to providing customers with a diverse range of dining options.