Physician's Choice Launches Fiber Jelly on TikTok Shop and Walmart

DENVER, Oct. 6, 2026 /CourierPR/ -- Physician's Choice, the science-backed leader in probiotics and a top-selling fiber brand, has introduced a new product to its portfolio: Fiber Jelly. This innovative, squeezable fiber supplement is now available on TikTok Shop and will expand to 4,501 Walmart stores nationwide on October 24.

Fiber Jelly is designed to make daily fiber intake more convenient and enjoyable. Each serving delivers 6 grams of prebiotic fiber and 600 mcg of chromium picolinate, along with just 30 calories and less than 1 gram of sugar. The chromium in Fiber Jelly supports carbohydrate, protein, and fat metabolism, setting it apart from traditional fiber supplements.

The launch of Fiber Jelly addresses a significant gap in the market. According to the release, more than 90% of U.S. adults do not meet the recommended daily fiber intake. Fiber Jelly provides 21% of the recommended daily value, based on the 25 to 38 grams per day guideline. The product comes in three flavors: Strawberry Kiwi, Peach Mango, and Watermelon. All flavors are vegan, gelatin-free, gluten-free, and formulated without artificial dyes or major allergens, including dairy, soy, wheat, peanuts, tree nuts, sesame, eggs, fish, and shellfish.

The company chose to launch Fiber Jelly on TikTok Shop as a strategic move to engage with its highly active audience. The upcoming Walmart rollout aims to bring the product to shoppers where they already buy their everyday essentials, both in-store and online. The launch of Fiber Jelly is part of Physician's Choice's ongoing mission to make high-quality supplements simple, accessible, and effective for everyday wellness.

Physician's Choice, founded by Logan Chierotti, is the number one probiotic brand in the U.S. and a science-backed gut health brand. The company offers a growing portfolio of probiotics, prebiotics, digestive enzymes, fiber supplements, and other targeted wellness solutions. Fiber Jelly is the latest addition to its expanding product line, designed to support digestive and whole-body health.

With more than 90% of U.S. adults falling short of the recommended daily fiber intake, Fiber Jelly delivers 21% of the recommended daily value, based on 25 to 38 grams per day. An alternative to messy powders, pills taken multiple times a day, and sugar-loaded gummies, Fiber Jelly is as simple as tear, squeeze, and enjoy. The product's unique format turns a daily fiber habit into something closer to a snack, supporting feelings of fullness and aiding in the body's metabolism of carbohydrates, protein, and fats.