Phoenix Dental Agency Launches Social Studio for Dental Practices

News related to:Phoenix Dental Agency · 2 min read

Phoenix Dental Agency, the marketing arm of Productive Dentist Academy, has launched a new service called Social Studio aimed at helping dental practices enhance their social media presence. The initiative combines in-office photography, creative content development, and a yearlong posting plan to help practices connect more deeply with their patients.

Social Studio begins with a full-day, in-office photoshoot where Phoenix’s creative team captures the unique atmosphere and personalities of the dental practice. These images are then used to develop a 12-month content plan, featuring two custom posts per week. The program includes creative editing, ongoing support, and monthly paid boosts for selected top-performing posts.

According to Robyn Damaris, Director of Operations at Phoenix Dental Agency, many dental practices struggle to find the time to create and share content that highlights their unique offerings.

The content generated through Social Studio aims to bring a practice's personality into its social presence. It includes team introductions, technology highlights, seasonal themes, and playful images featuring the people patients will meet. These posts help practices explain their care, share their sense of humor, and maintain a familiar presence between appointments.

Sara Hansen, Sr. Marketing Advisor at Phoenix Dental Agency, emphasized the personal connection that the program fosters.

Early results from the program have been promising. One participating practice recorded 93,033 Facebook post views during a 90-day reporting period, marking a 3,060% increase over the previous 90 days. Daily views exceeded 2,000 on multiple days after Social Studio began. The program combines custom content, consistent posting, and paid promotion to achieve these results, though outcomes may vary by practice.

The program is designed to help dental practices turn familiar faces into memorable social content, providing a yearlong content plan that features two custom posts per week. The service includes creative editing, ongoing support, and monthly paid boosts for selected top-performing posts. For many practices, the challenge is finding the time to capture and share what makes their office special, and Social Studio addresses this by handling the photography, creative work, and posting so the team can stay focused on caring for patients.

The content generated through Social Studio brings a practice's personality into its social presence through team introductions, technology highlights, seasonal themes, and playful images featuring the people patients will meet. These posts help practices explain their care, share their sense of humor, and stay familiar between appointments. For Phoenix Dental Agency Sr. Marketing Advisor Sara Hansen, the personal connection is part of what makes the program so rewarding.

Early results illustrate the program's potential to expand a practice's social visibility. One participating practice recorded 93,033 Facebook post views during a 90-day reporting period, an increase of 3,060% over the previous 90 days. Daily views exceeded 2,000 on multiple days after Social Studio began. The program combines custom content, consistent posting, and paid promotion; results will vary by practice.

Phoenix Dental Agency is available to dental practices seeking a consistent social presence built around their own people and patient experience. To view examples and schedule a consultation, visit Phoenix Dental Agency.

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