Palm Tree Club & Hotel Miami Transforms into Hote.l.f. for Art Basel

MIAMI, Nov. 6, 2026 /CourierPR/ -- Palm Tree Crew, a global lifestyle and entertainment company, has partnered with e.l.f. Brands to transform the Palm Tree Club & Hotel Miami into Hote.l.f. for a five-day takeover during Art Basel Miami. The collaboration, which runs from December 2 to 6, aims to bring together beauty, music, and culture, offering a unique experience for hotel guests, nightlife attendees, and the broader Miami community.

e.l.f. Brands, a portfolio of beauty brands including e.l.f. Cosmetics, e.l.f. SKIN, and e.l.f. Hair, will be at the center of the Palm Tree Club & Hotel experience. The partnership is designed to create an immersive, fully branded environment, connecting guests with the brands through product discovery, on-property activations, and unexpected beauty moments.

Brands.

The five-day takeover will feature a series of events and programming throughout the property. An invitation-only gathering will take place on Wednesday, December 2, and Thursday, December 3. The broader Art Basel programming will continue throughout the weekend, with additional brand partners joining the lineup. The signature nightclub experience will be open to the public on Saturday and Sunday, bringing the energy of the art world's most exclusive week to everyone.

Hote.l.f. will offer guests an exciting lineup of Palm Tree Crew performances, interactive activations, and custom-branded moments. These include a photo booth, branded umbrellas, lounge chairs and towels, a custom-wrapped VW car, and product-shaped pool inflatables. Additional experiences will include a claw clip bedazzling station, along with personalized tote and towel embroidery. Every touchpoint will be thoughtfully curated to create an unforgettable e.l.f. and Palm Tree Crew experience.

The Suntouchable Whoa Glow SPF 30 and Gloss Mode Treatment Oil are among the standout products that guests can expect to experience during the event. These products, along with others from the e.l.f. portfolio, will be showcased throughout the property, providing guests with a head-to-toe introduction to the brands.

Tickets for the event can be purchased at whomadewho-basel-week-presented-by-palm-tree-club-miami.com or rampa-basel-edition-presented-by-palm-tree-club-miami.com.