ororo Heated Apparel Extends Partnership with Westminster Kennel Club

News related to:ororo® Heated Apparel · 2 min read

LAS VEGAS, Oct. 21, 2026 /CourierPR/ -- ororo Heated Apparel has extended its partnership with the Westminster Kennel Club, becoming the Official Heated Apparel Partner for the 151st and 152nd Westminster Kennel Club Dog Shows. This two-year extension, announced by Dr. Donald Sturz, President of the Westminster Kennel Club, marks a continued commitment to the event and the dog community.

ororo, founded in Kansas City in 2015, is known for its rechargeable heated apparel designed to keep wearers warm and comfortable. The brand has been a trusted name in the heated apparel market, offering a range of products that are both stylish and functional. This partnership with the Westminster Kennel Club is a significant milestone for ororo, as it aligns the brand with one of the oldest and most prestigious dog shows in the United States.

For the first time, Netflix will stream the Westminster Kennel Club Dog Show, America's second-longest continuously held sporting event, beginning in February 2027. The daytime breed competitions will be streamed live on westminsterkennelclub.org, while evening judging will take place at Madison Square Garden on February 1-2. Additionally, Westminster's Canine Celebration will return for its fifth consecutive year on January 30, featuring thrilling canine competitions at the Javits Center, including the Masters Agility Championship.

ororo will design new limited-edition co-branded heated apparel for the 2027 show, available online at www.ororo.com and in person at the ororo brand lounge at the Javits Center.

ororo Heated Apparel will be available for purchase at the Javits Center during the 151st Annual Westminster Kennel Club Dog Show. The partnership underscores ororo's commitment to enhancing the lives of dog owners and their pets, ensuring they stay warm and comfortable through every season and occasion. The Westminster Kennel Club, established in 1877, is dedicated to celebrating the human-canine bond and promoting responsible dog ownership and breed preservation. Its mission is to enhance the lives of all dogs by recognizing the unique legacy of each breed and preserving it for future generations.

ororo's heated apparel is trusted by over 3 million customers and backed by UL-certified batteries for safety. The brand's signature innovation continues to put dogs first from the ring to the couch, while keeping their owners warm and comfortable through every season and occasion. The partnership with the Westminster Kennel Club is a testament to ororo's commitment to innovation and its dedication to the well-being of both humans and their canine companions.

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