ORANGE JUICE Names Elias Martinez Cohen as Chief Technology Officer
News related to:ORANGE JUICE · 1 min read
WESTPORT, Conn., Oct. 15, 2026 /CourierPR/ -- ORANGE JUICE, a permanent capital company backed by a Bitcoin treasury, has appointed Elias Martinez Cohen as its Chief Technology Officer. Martinez Cohen brings to the role extensive experience in AI and technology leadership, having previously served as a Senior System Software Engineer at NVIDIA for nearly eight years.
Martinez Cohen will lead a central technology team that will serve every business acquired by ORANGE JUICE, providing small and mid-sized companies with engineering and AI capabilities typically accessible only to the largest enterprises.
Martinez Cohen's career in AI began in 2013 when he joined Madbits, a deep-learning startup co-founded by Clément Farabet, now VP of Research at Google DeepMind. Twitter acquired Madbits in 2014 to form Twitter Cortex, where Martinez Cohen helped build the company's core machine-learning platform alongside a small, dedicated team. His experience spans a range of roles, including leading the AI storage platform team at NVIDIA, where he helped double the capacity of its AI work queues and reduced the time required for data ingestion by an order of magnitude.
ORANGE JUICE launched in July 2026 after closing a Series A funding round of more than $40 million from investors including anchor investor Ricardo Salinas, founder and chairman of Grupo Salinas, and Tim Reynolds. Since the launch, the company has received more than 150 acquisition opportunities, spanning essential business services, healthcare services, and manufacturing, with adjusted EBITDA generally ranging from approximately $2 million to more than $15 million. The majority of qualified opportunities have originated organically through ORANGE JUICE's inbound network, confirming growing interest in its alternative permanent-capital model.
The company's model involves acquiring, improving, and permanently holding cash-flow-generating businesses, backed by a Bitcoin treasury. ORANGE JUICE treats technology as upside and can invest in it for the long term, allowing it to provide the necessary technological support to its acquired businesses.