Optiwise.ai launches 90-day Digital Pen Race 2026 for Walmart brands

Optiwise.ai, an AI-powered marketplace optimization platform and long-standing Walmart partner, has launched a 90-day digital sales acceleration program, "The Digital Pen Race 2026," aimed at helping Walmart brands boost their digital presence before the Cyber-5 shopping season. Walmart Connect has come on board as the official sponsor.

The program, inspired by car racing, equips participating brands with a dedicated pit crew of human specialists and AI agents to optimize every aspect of their Walmart performance. This includes frontend and backend adjustments, strategy development, and advertising refinement. Brands are encouraged to start their preparations now to ensure they are race-ready by the peak season.

Key objectives of the program include accelerating year-over-year (y-o-y) growth in digital penetration, achieving a Content Quality Score (CQS) of 95% or higher, and reducing ad spend wastage by 20%.

Participants will benefit from a comprehensive suite of services, including a catalog audit and digital penetration strategy, optimization of up to 20 stock-keeping units (SKUs) and resolution of up to 1,000 frontend/backend issues, and the creation of premium Rich Media and A+ content. They will also have access to six expert-led webinars covering topics such as retail readiness, digital shelving, sponsored ads, and peak-season sales strategies. Additional perks include sponsored search and SEM ad optimization, free advertising credits, and access to the Optiwise.ai platform.

A new addition to the program is the Digital Shelves Finder, a free AI tool available to all Walmart brands. This agent scans listings against relevant search terms and category pages, identifying visibility gaps and potential issues that could affect sales. Brands can use this tool to address and close any gaps before the peak season.

Registration for the program is open now at www.optiwise.ai/digital-pen-race/. Limited spots are available, so interested brands should sign up promptly.

Since its inception 14 years ago, Optiwise.ai has been a trusted partner to Walmart sellers and suppliers, providing both an AI optimization platform and fully managed services for listing and advertising optimization. Their offerings include omnichannel growth strategy, digital penetration expansion, AI-powered listing optimization, premium Rich Media content, AI-generated product content, and Sponsored Search, Display, and SEM advertising.