Optivara and Frost & Sullivan launch AI Brand Equity Advisory Service

Optivara, a platform focused on optimizing agency performance in generative engine optimization (GEO), has teamed up with Frost & Sullivan to introduce a groundbreaking AI Brand Equity and Market Presence Advisory Service. This service aims to help organizations better understand and improve their visibility and representation across AI answer engines.

In today's digital landscape, where AI increasingly plays a crucial role in supplier discovery and evaluation, companies need to ensure they have a clear and positive online presence. This new partnership leverages Optivara's industry-tuned platform with Frost & Sullivan's deep industry expertise and analytical capabilities to provide clients with comprehensive insights into their AI market presence.

"Frost & Sullivan brings the market context that makes this a powerful strategic advantage for companies," said Nathan Allen, Co-Founder of Optivara. "Our platform reverse-engineers how a company appears across all funnel stages, while Frost's analysts and subject matter experts help us connect the dots to specific industry challenges and opportunities."

The advisory service offers clients a benchmark of their AI market presence, including the frequency and positivity of mentions, comparisons to competitors, and the sources shaping the AI-generated narrative. This information is invaluable as companies navigate the complex world of AI-driven market perceptions.

"AI is changing how buyers form opinions about markets, suppliers, and strategic fit," said Krishna Srinivasan, Global Managing Partner at Frost & Sullivan. "This new capability gives clients a clear view of how they are being represented across AI answer engines, enabling them to take control of their narrative and build a practical roadmap to strengthen their market position."

According to Srinivasan, the service delivers an actionable SWOT analysis, empowering companies to optimize their spending and grow their market presence. Whether companies are entering new markets, shifting from legacy offerings, or seeking to improve their competitive position, this service provides the insights needed to take control of their AI narrative.

Nathan Allen concluded, "Companies spend a lot attempting to drive the market narrative and generate leads. Now they can get the insight needed to take control, optimize that spending, and grow."

Through this partnership, Optivara and Frost & Sullivan aim to help organizations navigate the evolving AI landscape, ensuring their brands are accurately represented and driving demand effectively. The service is particularly beneficial for companies looking to gain a strategic edge in their industries.