Optimove Partners with Plaee to Enter Prediction Markets

New York, Sept. 24, 2026 /CourierPR/ -- Optimove, a leading player engagement solution provider for iGaming and sports betting operators, has partnered with Plaee, a prediction market infrastructure provider, to bring prediction markets to its global operator network. This collaboration aims to provide Optimove's customers with a turnkey solution to enter the fast-growing prediction market category, which is projected to hit US$1 trillion by 2030.

According to Meryl Serouya, Senior Director of Global Partnerships at Optimove, the partnership addresses the challenges faced by operators who want to enter the prediction market but lack the necessary tools and resources.

Through this partnership, Optimove customers can launch a prediction market with ease, leveraging Plaee's infrastructure. Optimove's Positionless Marketing Platform will continue to power the customer intelligence layer, using behavioral data to personalize onboarding, target promotions, and build retention journeys around how each user engages with the market. This integration ensures a seamless experience for customers, with prediction market activity flowing into the same unified customer record maintained by Optimove.

The partnership offers operators a regulated pathway to enter the prediction market category. Through Plaee's exclusive partnership with Crypto.com | Derivatives North America (CDNA), a CFTC-designated contract market, operators can access Commodity Futures Trading Commission (CFTC)-regulated event contracts. This saves operators precious time and money in trying to acquire a license on their own.

In addition, the partnership provides faster market entry for operators, as they can launch on Plaee's white-label infrastructure instead of building prediction market trading technology from scratch. Retention from launch is another key benefit, as prediction market activity flows into Optimove's Positionless Marketing Platform for segmentation and personalized campaigns. This integration ensures a single customer view, with prediction market, sportsbook, and casino behavior unified in a single record.

Since its inception in 2012, Optimove has been at the forefront of empowering marketers to streamline workflows from insight to creation and through optimization. Its comprehensive AI-powered suite is at the leading edge of enabling marketers to create more personalized engagement with existing customers. With this partnership, Optimove and Plaee are poised to revolutionize the way operators enter and manage the prediction market category.