Online Marketing R Us Launches Holiday Atelier 2026 for Luxury Retailers
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Online Marketing R Us, a luxury-focused digital marketing agency, has launched Holiday Atelier 2026, a comprehensive program aimed at preparing US luxury watch and jewelry retailers for the holiday season of 2026 and the New Year. The program, which runs from late October through the New Year, covers a wide range of services including holiday collections, Black Friday and Cyber Monday promotions, email marketing, AI search visibility, and inventory synchronization.
According to the agency, early indicators for the 2026 holiday season are mixed. Bain & Company projects US holiday spending to exceed $1 trillion for the first time, marking a 4.5% increase over 2025. Meanwhile, McKinsey & Company's ConsumerWise survey found that 43% of consumers expect to spend less on jewelry over the next three months, while 45% plan to start their holiday shopping by the end of October. These figures suggest that the holiday season will start earlier and be more closely contested for high-ticket retailers.
Holiday Atelier 2026 is organized into three phases. The first phase, Preparation, focuses on laying the groundwork for the holiday season. This includes creating holiday collection and gift-guide pages, updating brand and reference-level product catalogs, and optimizing search for watch and jewelry queries. The agency also emphasizes AI search optimization (AISEO), which addresses how a retailer's brands and collections are represented when shoppers ask AI assistants for gift recommendations.
The second phase, Peak Season, concentrates on execution. This includes planning for Black Friday and Cyber Monday sales and promotions, holiday email sequences, private-client previews, and raffle campaigns. The agency also manages Google Ads and campaign creative, ensuring that custom inventory synchronization between Shopify storefronts, marketplaces, and point-of-sale systems remains consistent with the items in stock.
The final phase, New Year, covers the period following the holiday season. This includes year-end and New Year's occasion gifting, post-holiday exchanges and gift-card redemptions, and follow-up correspondence with first-time clients. Copywriting and graphic design support run across all three phases.
Online Marketing R Us works with luxury watch dealers and jewelry retailers in New York, Florida, California, and other US markets. The agency has delivered more than 200 Shopify stores and holds more than 150 verified five-star client reviews. Founded in 2015 and led by founder and CEO Kevin Malik, the agency is a Shopify Platinum Partner and an Omnisend partner. Its mission is to help luxury brands grow through considered strategy and precisely built ecommerce experiences.