ONAR Appoints Kelly Anderson as Interim CFO for Nasdaq Listing Efforts
News related to:ONAR Holding Corporation · 2 min read
Miami, FL, Oct. 06, 2026 /CourierPR/ -- ONAR Holding Corporation, an AI-powered marketing platform, has appointed Kelly Anderson as its Interim Chief Financial Officer (CFO), effective October 1, 2026. Anderson’s appointment comes days after the company completed its largest acquisition to date, the acquisition of Advertise Purple, and secured up to $15 million in financing. This move addresses the fourth and final priority outlined in the company’s July letter to stockholders: the pursuit of a Nasdaq listing.
Anderson, who has served as the company’s Audit Committee Chair since August 2025, brings extensive experience in senior finance leadership. She has held the CFO position at publicly traded companies such as T3 Motion and Mavenlink, and has served as Chief Accounting Officer at Fisker Automotive. Anderson has overseen more than 400 acquisitions throughout her career, making her a seasoned professional in the field.
Anderson’s mandate is to lead the finance side of the Nasdaq listing process, including uplist readiness, public-company reporting at the company’s new scale, and the financial integration of Advertise Purple. She will work alongside James Keck, the company’s Vice President of Finance, who will continue to lead day-to-day financial operations, financial planning, and acquisition finance.
Anderson’s deep expertise and seasoned judgment add depth to ONAR’s financial leadership at a pivotal stage in the company’s rapid growth.
James Keck, Vice President of Finance, expressed his excitement about working alongside Anderson.
The transition keeps the Audit Committee chaired by an independent director without interruption. Howard D. Palefsky, who has served as a director since June 2025 and as Chair of the Company’s Governance and Nominating Committee, will now take on the role of Audit Committee Chair.
ONAR Holding Corporation continues to expand its platform through disciplined acquisitions, including JUICE, Scale Partner, and Advertise Purple. Its technology division, ONAR Labs, develops and houses the company’s proprietary technology, including ONAR AI, a marketing intelligence platform deployed across the company’s agencies to improve productivity; Retina AI, a predictive customer intelligence platform; and Cortex, an offline and online sales attribution platform.
The company’s technology enables it to automate up to 70% of manual agency work, streamlining operations and enhancing efficiency. ONAR’s focus on innovation and growth is reflected in its ongoing acquisitions and the appointment of seasoned professionals like Anderson to lead its financial initiatives.