Omnicom Media Secures $3.3 Billion in New Billings for Strong First Half of 2026
News related to:Omnicom Media · 2 min read
NEW YORK, Sept. 21, 2026 /CourierPR/ -- Omnicom Media, a global leader in media management, has announced it has secured $3.3 billion in new billings in the first half of 2026, the highest amount among all global media groups. This achievement is a testament to the company's ability to integrate data, analytics, artificial intelligence, and technology to drive measurable business growth.
According to the latest data from TheGlobal Media Agency New Business Barometer H1 2026, published by independent research company COMvergence, Omnicom Media's performance stands out. The company secured $3.15 billion in total new business, which includes wins minus losses, including retentions. This performance places Omnicom Media in a close race for the top spot among global media groups.
Omnicom Media's success is not limited to its overall performance. The company's three agencies, PHD, Hearts United, and OMD, ranked among the top five for total new business. PHD, in particular, secured the top spot globally for both total and net new business. PHD's achievements include securing major clients such as Adidas, Roku, SkyShowtime, and Xiaomi.
Hearts United, Omnicom Media's newest agency, also performed exceptionally well. The agency ranked second for net new business, with notable wins including Royal Caribbean International and Major League Soccer. Hearts United retained 69% of its business in the first half of 2026, significantly higher than the 28% industry average.
Initiative, another Omnicom Media agency, ranked third globally for net new business. IBM was among its major wins.
Omnicom Media's success is attributed to its ability to combine intelligence at scale, trusted identity solutions, and unmatched commercial signal strength. This approach has enabled the company to create a connected growth ecosystem that few can replicate.
The company's performance is driven by a combination of major global wins and broad-based regional momentum. Global wins include Adidas, Bloomberg, IBM, Mark Anthony Brands, On, and Royal Caribbean International. Regional wins include Major League Soccer, NinjaTrader, PushCare, Raymour & Flanigan, Roku, and Subway in the U.S.; SkyShowtime in Europe; Xiaomi and Xiaopeng Motors in China; Masdar, Riyadh Expo, and Wynn Resorts in the GCC; Aviva/Direct Line Group and Spire Healthcare in the UK; The Quality Group in Germany; Nordea Bank in the Nordics; Association of Mutual Funds of India and Netflix in India; Geely Auto and Grupo Lala in Mexico; and Stan Entertainment in Australia.
Omnicom Media also retained a significant portfolio of major global and regional relationships, including Uber, Delta Air Lines, Dyson, Epic Games, Cox Automotive, Canada Goose, Travel Alberta, Xiaomi Auto, Yili Digital, Alibaba, Etsy, Take-Two Interactive, and Fujifilm.
The results reflect the momentum Omnicom Media has built following its acquisition of Interpublic Group (IPG). The company continues to connect media expertise with capabilities across identity, data, AI, commerce, and technology.
This strong performance underscores Omnicom Media's commitment to delivering measurable business growth through its integrated approach. The company's ability to outthink, outpace, and outgrow challenges is evident in its consistent application of these principles to the needs of its clients.