NYO3 Acquires Understory Factory and Opens Norwegian Flagship Store
News related to:NYO3 International AS · 2 min read
OSLO, Norway, Sept. 23, 2026 /CourierPR/ -- On September 21 (local time), NYO3, a Norwegian premium anti-aging supplement brand, took a significant step in its global expansion by signing a letter of intent to acquire the Understory factory in Oslo. This move, coupled with the simultaneous opening of its Norwegian flagship store, marks NYO3's commitment to leveraging Norway’s high-standard local manufacturing capabilities to advance its global presence.
The Understory factory, an innovation hub built by Aker BioMarine in Oslo in 2023, specializes in producing high-value krill protein through enzymatic hydrolysis. Equipped with a full production line from GEA, a global leader in pharmaceutical equipment, the factory also houses high-specification laboratories and a complete quality management system. In 2024, it was recognized as Norway's second-largest innovative enterprise for its technological innovation.
NYO3 has always adhered to Norway's stringent local quality standards. The company has qualified for the ORIVO origin verification program for six consecutive years, earning the exclusive right to use the Golden Orivo product logo. Certain NYO3 products have also obtained the "Made in Norway" certificate of origin from Innovation Norway. NYO3 has maintained its position as a global leader in krill oil sales for three consecutive years, with its products available in 33 countries and regions worldwide.
NYO3 plans to use the Understory factory as its core production carrier to deeply explore the high-value utilization of Antarctic krill resources. The factory will serve as a base for developing a full-dosage-form krill nutrition product line, covering powders, drinks, tablets, and capsules. This expansion aims to strengthen the quality barrier of Norwegian manufacturing and deliver Norwegian anti-aging nutrition technology to the global market.
The Norwegian flagship store, located in Oslo's premier upscale business district, adjacent to the MUNCH and the Oslo Opera House, offers one-stop services including product display, offline experience, and after-sales service. The store's opening marks a significant milestone for NYO3, as it transitions from a single krill oil products supplier to a provider of Norwegian anti-aging technology and health solutions. The store's presence is expected to drive an upgrade in brand positioning and consolidate NYO3's core competitiveness in the premium anti-aging nutrition sector.
Strategic partners such as Aker BioMarine, ORIVO, and Lerøy, as well as NYO3's Scientific Advisor, who is also a Fellow of the Royal Norwegian Society of Sciences and Letters, were present at the opening ceremony. The dual deployment of production and offline terminals has perfected NYO3's global industrial closed loop. Backed by the robust intelligent manufacturing capabilities of its leading factory and stringent Norwegian quality standards, NYO3 is poised to expand its reach across overseas markets and deliver the standardized, high-quality Norwegian anti-aging wellness lifestyle philosophy to the world.