Nueva Network Promotes Jeffery Liberman to CEO and Expands Leadership Team

Nueva Network, a leading media and network provider, has announced a series of key executive promotions and strategic regional expansions aimed at driving the company’s growth and expanding its reach within the U.S. Latino market.

Jeffery Liberman, currently serving as the Chief Operating Officer (COO), has been promoted to the position of CEO. In his new role, Liberman will spearhead Nueva Network’s strategic direction and operations, working closely with the company’s leadership team. The promotion comes as part of a broader expansion plan that includes the addition of experienced leaders and sales professionals across digital and regional markets.

“We are thrilled to expand our team with such exceptional talent as we continue to scale our network footprint and digital capabilities,” said Jeffery Liberman, newly appointed CEO. “We are building the premier media company focused on serving the fast-growing U.S. Latino market.”

As part of this expansion, Nueva Network has hired Karl Alonso Meyer as the Executive Vice President of Sales & Strategic Partnerships. With over 35 years of experience in the media industry, Meyer brings a wealth of expertise in sales and revenue strategy, having previously held senior executive leadership roles at Entravision Communications and Univision.

Ben Alexander, Executive Vice President of Digital Sales, will take on the responsibility of overseeing and accelerating Nueva Network’s digital sales and multi-platform initiatives. Alexander’s extensive experience in leading national and local digital sales, programmatic advertising, and multicultural media strategies will be crucial as Nueva Network expands its digital footprint.

Additionally, the company has added Ilsy Bu as an Account Executive in the Washington, D.C. market. With over 15 years of experience in media advertising, marketing, sales, and communications in the Washington, D.C. area, Bu is expected to drive local direct client acquisition and brand partnerships.

Diego Roessler, also an Account Executive, has joined the Northeast regional team to expand Nueva Network’s local sales efforts in Boston. Roessler’s 20-year career in sales, with a strong track record in consultative selling and building long-term client relationships, will be instrumental in the company’s growth.

These strategic hires come alongside the company’s plans to scale its regional presence and digital capabilities. Nueva Network is expanding its owned-and-operated radio portfolio and digital business, with a focus on major U.S. markets. The company aims to provide clients with a comprehensive range of advertising solutions, including CTV, digital out-of-home, and social media, in addition to its existing expertise in streaming audio and podcasts.

“Nueva Network is the fastest-growing independent media company, delivering integrated audio, digital, podcast, social, and experiential solutions for brands seeking to authentically connect with Latino audiences,” said Liberman.

The company’s recent relaunch of nuevaonda.com and nuevanews.com further underscores its commitment to serving the U.S. Hispanic market through innovative, culturally relevant content and advertising solutions.

For more information, please contact: Jose Mateo Nueva Network [email protected]