Novolex Opens New Applied Innovation Center in Roanoke, Texas
News related to:Novolex · 1 min read
CHARLOTTE, N.C., Oct. 6, 2026 /CourierPR/ -- Novolex, a leading manufacturer of food, beverage, and specialty packaging, has unveiled its new Applied Innovation Center (AIC) in Roanoke, Texas. This state-of-the-art facility, spanning 17,500 square feet, is designed to streamline the packaging development process, offering a hands-on space where customers and Novolex teams can collaborate on innovative packaging solutions.
The AIC is equipped with five simulated market environments, including foodservice, grocery, retail, café and bakery, and quick-service restaurant (QSR) settings. Additionally, there is a dedicated prototype room for on-site forming, sealing, and printing. This setup allows visitors to test and compare packaging options in realistic settings, ensuring that the final product meets both performance and sustainability standards.
Stan Bikulege, Chairman and CEO of Novolex, emphasized the importance of the AIC in the company's mission to support its customers.
Adrianne Tipton, Chief Innovation & Sustainability Officer at Novolex, further highlighted the center's role in driving sustainable innovation.
The facility houses one of the most diverse substrate offerings in the packaging industry, spanning fiber, resins, recyclable, compostable, and specialty solutions across more than 250 brands and 39,000 stock-keeping units (SKUs). This breadth of choice allows visitors to explore, compare, and stress-test packaging options in realistic foodservice, grocery, and retail settings, backed by expert-led guidance from Novolex specialists.
According to Bikulege, the AIC is a testament to Novolex's commitment to innovation and sustainability.
Customers interested in seeing the Applied Innovation Center firsthand can contact their Novolex sales representative to schedule a visit. The center's opening marks a significant step forward in Novolex's strategy to provide comprehensive support to its customers, ensuring that their packaging decisions are both effective and sustainable. With its extensive portfolio and innovative approach, Novolex is well-positioned to meet the diverse needs of businesses worldwide and the millions of customers they serve.