Northern Tool Launches Loyalty Program with Workin' Lunch

BURNSVILLE, Minn., Oct. 13, 2026 /CourierPR/ -- Northern Tool + Equipment, a family-owned company serving both DIYers and trades professionals tackling the tough projects, has launched its first-ever free loyalty program called Northern Rewards. The program is currently being piloted in Florida, Louisiana, and Minnesota, with plans for national expansion in late 2027. The program is designed to give customers and trades professionals more reasons to shop at Northern Tool + Equipment, including a Red Bull and meat stick for top-tier members.

Northern Rewards, the company’s first-ever free loyalty program, offers customers points on eligible purchases in-store and online, and allows them to redeem those points toward future purchases. As members progress through the program’s tiers, they unlock greater earning opportunities, exclusive offers, and access to special Northern Tool experiences. The program is inspired by Northern Tool founder Don Kotula, whose favorite lunch spot was a Northern checkout lane, and it features a unique perk: Workin' Lunch, a complimentary Red Bull and Iowa Smokehouse meat stick for qualifying top-tier members.

The program is currently being tested in Florida, Louisiana, and Minnesota, with plans for national expansion in late 2027. Northern Tool + Equipment has spent more than 45 years listening to people who know how to get a job done, and Workin' Lunch is a nod to those who work, build, fix, and get things done. The program is built around the people who work, build, fix, and get things done, and Workin' Lunch is a little bit of Northern Tool personality thrown in for good measure.

Customers in Florida, Louisiana, and Minnesota can join Northern Rewards for free in-store or online at NorthernRewards.com. The pilot will give Northern Tool employees and customers the opportunity to put the program to work and tell the company what they think before Northern Rewards rolls out nationally. The program is designed to be a reflection of the people who work at Northern Tool + Equipment and the customers they serve.

Northern Tool + Equipment is a leading supplier of more than 150,000 high-quality tools and equipment for over 45 years, serving both DIYers and trades professionals. The company’s highly-trained team has an immense breadth of knowledge to help customers in-person at more than 130 retail stores, online, and over the phone through their fully-staffed contact center. From helping customers get the right tool for the job to assisting with parts and repairs that keep tools running at peak performance, customer service is at the foundation of Northern Tool’s mission.

Northern Tool + Equipment is a family-owned company serving both DIYers and trades professionals tackling the tough projects. The company’s highly-trained team has an immense breadth of knowledge to help customers in-person at more than 130 retail stores, online, and over the phone through their fully-staffed contact center. From helping customers get the right tool for the job to assisting with parts and repairs that keep tools running at peak performance, customer service is at the foundation of Northern Tool’s mission.