NISHANE Opens First NYC Boutique

NEW YORK, Oct. 1, 2026 /CourierPR/ -- THE HOUSE OF EXTRAITS has opened its first boutique in New York, located at 239 Elizabeth Street in the heart of Nolita neighborhood. The new boutique, which will serve as a base for the brand in the United States, marks an important milestone in the brand's journey of expanding its presence in the country. The boutique, which will be open from 11:00 AM to 7:00 PM on Mondays through Saturdays and from 12:00 PM to 6:00 PM on Sundays, will feature a complete NISHANE collection, including the Prestige Extraits with concentrations of up to 40 percent, alongside collections reserved for NISHANE boutiques.

The opening of the boutique comes after the brand's successful debut in London earlier this year. The space, which is designed to reflect the brand's Istanbul identity, will serve as a platform for events, launches, and deeper relationships with the broader U.S. market. The boutique will also host fragrance advisors who will accompany every visit, from a first introduction to the House to private consultations by appointment.

The boutique is located at 239 Elizabeth Street, New York, NY 10012. The phone number for appointments and enquiries is 201-702-1290. The brand is available in the United States through Neiman Marcus, Bloomingdale's, Nordstrom online, and selected independent perfumeries, as well as on its website, www.us.nishane.com.

Founded in 2012, NISHANE is an independent High Perfumery House based in Istanbul, celebrated for crafting distinctive and emotionally resonant fragrances. The brand has redefined niche perfumery through bold storytelling, uncompromising concentration, and its identity as the House of Extraits. Rooted in a city where East meets West, each creation blends cultural heritage with modern intensity and artistic innovation. Composed as olfactive narratives, its fragrances speak to a sophisticated, globally minded audience seeking depth and individuality.

The opening of the New York boutique represents an important next step in the brand's journey, giving the House a permanent address in the United States and a home for a fragrance community that values artistic perfumery, craftsmanship, and authentic storytelling. The brand's presence in the United States has grown from a cult niche following into one of the House's most important strategic markets, supported by independent perfumeries, Neiman Marcus, Bloomingdale's, and Nordstrom online, and by a growing awareness of the House.