Nichols Cauley Acquires The LaRocco Companies
On September 1, 2026, Nichols Cauley, a financial services firm serving small and midsized businesses, announced its acquisition of The LaRocco Companies, a privately owned employee benefits brokerage and advisory firm based in Norcross, Georgia. This strategic move is expected to significantly bolster Nichols Cauley’s capabilities in managing risk across its clients’ businesses and workforces.
The LaRocco Companies, founded by brothers Andrew and Jeffrey LaRocco in 1980, has spent four decades specializing in employee benefits. The firm designs, administers, and manages benefits programs for employers in Metro Atlanta and the broader Georgia market. With its deep expertise in this area, The LaRocco Companies has earned a strong reputation among small and midsized businesses in the region.
Alan Whitman, CEO of Nichols Cauley, expressed that this acquisition aligns with the company’s mission to equip business owners with integrated services and support. "LaRocco brings critical expertise to an area that is increasingly complex for business owners," Whitman said. "Together, we can provide a more holistic view of their business and workforce, supporting long-term success."
The deal marks a significant expansion of Nichols Cauley's Employee Benefits service line, following its recent combination with Partners Risk Services in January 2026. Whitman noted, "Employee benefits are a key component of how businesses attract and retain talent. By integrating LaRocco’s expertise, we can offer clients more comprehensive solutions to manage the risks and opportunities associated with employee benefits."
Andrew LaRocco, Co-Owner of The LaRocco Companies, echoed this sentiment, emphasizing the shared commitment to business success. "We chose Nichols Cauley because of their dedication to helping business owners thrive," LaRocco said. "Together, we can provide more robust support to our clients, helping them navigate the complexities of employee benefits and make informed decisions about their future."
Nichols Cauley, known for its practical approach to business operations, integrates accounting services, transaction advisory services, and risk and insurance services. The acquisition of The LaRocco Companies is expected to enhance Nichols Cauley’s offerings, making it better positioned to meet the needs of its clients in a rapidly changing business landscape.
This strategic move underscores Nichols Cauley’s commitment to innovation and growth, reflecting its focus on equipping business owners with the tools and knowledge necessary to manage and grow their enterprises.